All You Should Know About Google AdSense
AdSense is a pay per click advertising program offered by Google, helps webmasters monetize their online content and earn revenue. It is a fast and easy way for website publishers of all sizes to display relevant Google ads on their websites.
Basically advertisers pay to Google for each click on their ads through AdWords. Google plays a mediator role and pays the percentage of amount received from advertisers to publishers. Check out separate articles on how Google AdSense works and how much percentage Google shares with publishers.
Why AdSense is Best for Publishers?
AdSense allows the publishers to make money from each page of their site with minimum effort. Once Google approved your site you can place ad codes in any number of websites complying AdSense policies. This makes it easy for publishers to show ads on multiple sites after a single approval. In case, if your AdSense application is rejected, then check out the reason for the rejection. We strongly recommend to take some time and rectify the mistake before applying again. You don’t have any limits on the number of times for applying AdSense.
Below are the reasons for publishers to choose AdSense:
- No software to install, just ad the ad code on your pages
- No need of affiliate linking and multi-level referral marketing
- You don’t have to buy or sell anything
- Google sends payment directly to your bank account without the need of merchant account
- Reliable payment system, Google pays every month without delay
- AdSense shows highest paid and relevant ads
- Easy to customize the feel and look of ads for different types of sites
Google AdSense definitely works much better than any other PPC advertising programs. Google established AdSense during 2003 which means the program is existing for more than a decade. This long existence makes publishers to trust the program along with Google’s popularity.
What Type of Sites are Suitable for AdSense?
Google offers different solutions for publishers like AdSense, AdMob and DoubleClick. AdSense is a free program targeted for small publishers to help them display ads on their content. You can use a single AdSense account for placing ads on any type of sites like search sites, forums, content sites and blogs.
AdSense offers various types and sizes of ad units. This will help to optimize your site performance by placing them in a suitable places. You can also monitor the performance with reporting tools from AdSense account. Based on the monitoring, place the high performing ads on pages that receive the most traffic in your site to increase the revenue.
Some Interesting Statistics About AdSense
Below are some of the interesting facts about AdSense program:
- Google launched the program during 2003 with name content targeting advertising
- The name AdSense was owned by the competitor company called Applied Semantic
- Google acquired the company and renamed it’s advertising program to AdSense
- As per Google, approximately $10 billion was paid out to publishers during 2015
- Google eared $13.6 billion from AdSense in 2014 which is 22% of it’s total revenue
- 2 million publishers use AdSense on 14+ million websites
AdSense allows you to earn revenue by displaying advertisements on your content in different places. You can create ad code and show ads in one of the following way:
- Place ads on the sidebar of your site
- Ads in-between content
- Before and after the content
- Place ads on the archive pages
- Use Google custom search box and place ads on the search results pages
You can earn revenue for each click on the advertisement (Cost Per Click) on your site and for each impression of advertisement (Cost Per Thousand Impressions).
Types of Ads
As a publisher, you are allowed to get the ad code for different formats. Below are some of the basic types of ads in AdSense.
- Content ads having different sizes to suit the required width and height
- Custom sized ads for publishers to create custom ads
- Responsive ads to adjust automatically on mobile devices
- Matched content ads for showing content recommendations
- Native ads to show ads in feeds and between articles
- Link unit ads showing keyword blocks
- Page-level ads for mobile devices
Getting Started with AdSense
You need three things in order to apply for AdSense account – a Gmail id, a website and phone number and postal address.
These are minimum things to get started, though there are many other eligibility criteria based on your geographical location. For example, AdSense supports only in certain languages and the publisher should have a site with one of these primary languages.