Types and Formats of Google AdSense Ads
AdSense is one of the flexible PPC advertising program offers various ad types and formats for the publishers to blend the ads with the page content and layout. Google AdSense offers ads in the following types:
- Display ads
- Text Ads
- Ad Link Units
- Video Ads
- Mobile Ads
- Feed Ads
Each category of ads will have more varieties with different dimensions.
Display Ads or Image Ads
Display Ads are a typical image banner ads available in various dimensions from the full page leaderboard (728x90) size to a small button (125x125) size. These are rich media ads showing image, Flash or Video ads.
Text Ads are same as display ads with the different that these ads will show text advertisements instead of rich media content. Typically a wide skyscraper (160x600) size ad will be a set of 3 to 4 ads showing each ad in a single unit. If you do not prefer image and rich media content ads then text ads is a good alternative as they can show 3 to 4 ads in a single unit.
Video ads also belong to rich content ads displaying video instead of an static image. Video ads can be of CPC type or CPM type and the advantage of CPM type is that the impression is account for every loading of the first image and not necessarily that the entire video is to be played by the visitor. The below picture shows how to enable rich media content by choosing the ad type of "Text & display ads" for an individual ad unit.
If you want to embed ads on your videos then you need to apply for a separate AdSense for video account.
If you are running your mobile site for any WAP browsers then you need to create a mobile ads and display it on your mobile pages.
Link Ad Units
Link units are text ads available in vertical as well horizontal form. An vertical link unit (120x90 or 200x90) consists of three links together and a horizontal unit (728x15) consists of 3 to 4 unites together in a single ad units. Learn more about link ads.
AdSense Feed Ads
AdSense allows you to display ads in your blog feed. The ads are displayed between every post as per your settings. Note when the user subscribes for your feed AdSense ads will be sent in the feed which will be delivered in user's mail box. So the subscriber of your feed should be seeing Google AdSense ads in the mail box. This is an exception to standard AdSense policies which prevents sending ads in an email.
Recommended AdSense Ad Formats
In order to improve your revenue, Google recommends to use the following content ad units in conjunction with appropriate placement:
- 336 x 280 – Large Rectangle
- 300 x 250 – Rectangle
- 728 x 90 – Leaderboard
- 160 x 600 – Wide Skyscraper
- Responsive Ads – Automatically fill any of the available ad unit to fit the available size on your page
These ads blend with the content seamlessly and improve the chance of clicking due to larger size comparative to the smaller size ads. Learn more about AdSense ad code.