Google introduced a new advertising trend for mobile to display App style ads on publisher’s website. This feature is called as Page-level ads which can be accessed through Google AdSense account. This was already available as a beta version for selected publishers for sometime and now onwards it will be available for all publishers still as a beta version. This is a good move from publisher’s point of view since displaying normal ads on mobile site may not be perfectly aligned on all situations. Now that as a publisher you can show ads on bottom of the page something like you see on Games and Apps on mobile devices. On flip side the site will be crowded with ads since page-level ads are not accounted with the normal ad limit. Let us check out how a publisher can create page-level ads and other options Google offers on this beta version.
Creating Page-level Ads
The process of creating page-level ads is similar to creating normal AdSense ads. Login to your Google AdSense account and navigate to “My ads” tab. Click on the “Page-level ads” under “Content” section as shown in the picture below:
Page-level Ad Formats
At this moment Google offers two ad format and allows publisher to activate both on the mobile site.
- Anchor / Overlay ads – this ad when enabled will be displayed at the bottom of the page on mobile devices. Users can pull down the ad to hide from displaying.
- Vignette ads – this ad will be displayed during the page loading time when users are navigating from one to other page on a mobile device. This is full screen ad and user can dismiss similar to overlay ads.
Getting Ad Code
Once you have enabled the required ad format for your mobile site, click on the “Get Code” button and copy the ad code. You need to place the code between head section on the pages you want to display the ads.
Testing Page-level Ads
Since this is under beta version, Google allows publisher to test the page-level ads. Once the ad code is placed on a page, click on the “Test it out” button.
You will see the procedure of testing the page-level ads on a mobile device as below:
Basically you need to open the page on which you pasted the ad code with the suffix “#googleads”. For example, if you pasted the ad code on a page URL “http://yoursite.com/” then open the URL “http://yoursite.com/#googleads” on a mobile device. We did the testing on iPhone and it works as Google explained.
The anchor ad can be seen on bottom of the page and vignettes ad can be tested by clicking the highlighted links.
Here is a perfect video from Google explaining how page-level ads work:
Summary of Points for Page-level Ads
Here is a short summary of this new feature:
- Page-level ads is a beta feature can be accessed through Google AdSense account.
- There are two types of formats available and Google may introduce new formats in future.
- These ads will not be accounted for the ad limit on the page.
- Ensure to paste the ad code on the pages complying with AdSense policies.
- The ads can be dismissed by the users during display.
- Reports can be generated to view the revenue from page-level ads.
- At this moment there are no more customizations like changing colors and borders of the ad.
Well, displaying more ads will definitely help publishers to generate more revenue. Also the mobile friendly formats are more attractive rather than the normal AdSense ads (including responsive ads). We can also expect Google will introduce multiple ad formats in future with more customization. On other side, the bottom ad may interfere with sharing and go to top buttons. Also the site will look more crowded with distractive ads and affects user experience as well as the page loading speed.
Since Google matched content ads are in beta stage for almost two years and page-level ads are opened to all publishers still as a beta version, we need to wait and see how Google will take up this page-level ads further.
After I put the code on my website ,it said Google Page-level ads ANCHORS VIGNETTES.
This page cannot display anchor ads for the following reason(s): The page height is too short for top anchors.
Pls what is the solution to the above mentioned problem
Very useful article. I’ll try to share my experience. After 2 days from enabling page level ads for my website my revenues increased by aprox. 5%. However, I consider the CPC of page level ads very low (lower than some of my traditional adsense units).