AdSense is one of the most popular ways to make money from your online content. But it needs publishers to get approval from Google before start showing advertisements on their site. In earlier days it was an easy task to get it approved but nowadays it is not easy to get approval due to various reasons. Most of times the issues are due to non-compliant applications from the publisher side. So, here are top 7 reasons why Google rejects AdSense application from publishers. Each reasons is explained with the real rejection letter sent from Google for better understanding.
Google AdSense Application Rejection
Before applying for an AdSense account, make sure to check the complete application process steps and read the eligibility criteria. Do not get panic if your application is rejected by Google. Have a look on “Issues and further details” in your rejection email and take your time for fixing the issues. Make sure you are not making the same mistake when re-applying for AdSense account again. There are not limitations of number of times you can apply for an account approval, however, only one account is allowed per person. You can read easy AdSense approval guide for more information on how to get AdSense approval easily.
Here are some of the popular reasons, Google rejects AdSense application from publishers:
- Top-level domain and other reasons
- Quality traffic
- Unique content
- Under construction pages
- Sensitive content
- Difficult site navigation
- Inappropriate language
Let us show how you will receive rejection letter from Google for each of these reasons.
Issue #1: No Top-Level Domain and No Accurate Personal Info
Hello, Thank you for your interest in Google AdSense. Unfortunately, after reviewing your application, we're unable to accept you into AdSense at this time. We did not approve your application for the reasons listed below. Issues: - Page Type ................................... Further detail: Page Type: In order to participate in Google AdSense, publishers' websites and application information must satisfy the following guidelines: - Your website must be your own top-level domain (www.example.com and not www.example.com/mysite). - You must provide accurate personal information with your application that matches the information on your domain registration. - Your website must contain substantial, original content. - Your site must comply with Google AdSense program policies: https://www.google.com/adsense/policies" which include Google's webmaster quality guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=35769#quality. If your site satisfies the above criteria in the future, please resubmit your application and we'll review it as soon as possible. ................................... Regards, The Google AdSense Team
Issue #2: No Quality Traffic
Issues: - Page type ................................... Further detail: Page type: Your website is a type of website that we do not currently accept into our program. Such websites include, but are not limited to, chat sites, sites that drive traffic through cybersquatting and sites that use excessive keywords in the content or code of their pages. ...................................
Issue #3: No Unique Content
Issues: - Page type ................................... Further detail: Page type: We're unable to approve your AdSense application at this time because we feel that your site does not comply with the Google webmaster quality guidelines. More specifically, we believe that your site does not add value or provide unique content. ...................................
Issue #4: Under Construction
Issues: - Under construction ................................... Further detail: Under construction: In order to assess your site’s eligibility, we require websites to be launched and navigable before being considered for the AdSense program. Upon reviewing your site, we found that many of your site’s pages are incomplete or under construction. Please email us at [email protected] when your site is complete. We’ll be happy to reconsider your application at that time. ...................................
Issue #5: Sensitive Content
Issues: - Sensitive content ................................... Further detail: Sensitive content: Google believes strongly in freedom of expression and offers broad access to content across the web without censoring search results. At the same time, we reserve the right to exercise discretion when reviewing sites for AdSense. We’ve found that your website contains content that we don’t allow at this time. AdSense policy doesn’t currently accept sites that advocate against any individual, group, or organization. Please review our policies (https://www.google.com/adsense/policies) for a complete list of site content not allowed on web pages. ...................................
Issue #6: Difficult Site Navigation
Issues: - Difficult site navigation ................................... Further detail: Difficult site navigation: During our review of your website, we found your site difficult to navigate. Potential navigation issues include: broken links, excessive pop-ups, dialers, dynamic content, website pages under construction or not yet launched. ...................................
Issue #7: Inappropriate Language
Issues: - Inappropriate language ................................... Further detail: Inappropriate language: We’ve found that your website contains content that isn’t in compliance with our program policies. We don’t allow websites with excessive profanity or potentially offensive content to participate in Google AdSense. ...................................
Conclusion
First check the eligibility criteria before applying for Google AdSense. We recommend to run your website for at least six months focusing on building content. Check the above reasons for rejections and ensure you are not making the same mistake in your application. It is easy to get approval once you follow the guidelines and have quality content on your site.
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