Once the basic website is ready then the next immediate step for any webmaster is looking the ways to promote the content. In modern social media world getting traffic to a site is not that much difficult but the issue is how much of traffic can be converted to a useful action for a site owner.
The conversion here could be purchasing a product, downloading an eBook, subscribing to your newsletter or a simple click on an advertisement in your site. This needs a unique traffic of targeted visitors interested in your content instead of a mere increase in page views.
There are many ways to get more traffic to your site from free traffic exchanges and Paid to Click programs. As it is important to attract only the interested users to your site who can be a potential converter for you. This can be achieved through a Pay Per Click paid advertising technique.
PPC is an adverting technique where the service providers like Google and Microsoft will display your advertisements through their well-known programs like AdWords and Bing Ads. Your ads will be displayed in the search results or in their partner sites and you will be charged when a user clicks on your ads.
Paid advertising is a simple and easy way to gain exposure for your website and business more quickly. This is the reason pay per click campaigns are more popular and generate huge revenue for most of the valuable companies in the web like Google, Apple, Microsoft, Facebook and Twitter.
How to start a PPC campaign?
In order to start a PPC ad campaign you first need to create an account with any of the reliable service providers and link a payment method to your account. Most common payment methods are credit card and PayPal.
You can also use the free voucher codes in your payments.
Once you have an account with payment method then the next step is to create an ad and link it to one or more keywords and a web page.
PPC Ad Mechanism
When a user search for a specified keywords or a partner display network site has the keywords you mentioned then your ads will be displayed in the search results page or in the partner site. Interested users clicking on the ads will be taken to your linked web page and you will be charged for the agreed amount for a click.
Where are the PPC ads displayed?
PPC ads are displayed everywhere if you see it carefully, here are some examples:
- In your Gmail Inbox
- Most of the Search Result Pages of every Search Engines
- Ads in any Web Pages
- Apple Appstore Apps
- Most of the Android Apps
- Videos like YouTube and Youku
- Facebook Timeline
- Twitter tweets
PPC Ads in Bing Search Results
Benefits of PPC advertising
PPC offers complete control of your ads and budget. You can monitor the performance of your ad clicks and take appropriate action accordingly.
- Option to choose where to display your ads – Search network or content network
- Set daily budget and an amount for a click
- Option to choose preferred geographical location
- Ads can be paused, modified and deleted any time
- Option to track conversion which is most important
- Performance monitoring reports
The success of PPC advertising lies in choosing correct keywords. The performance report is a tool for analysis and find out the appropriate keywords. Some keywords may bring lot of traffic without conversion, you need to find out the keywords which bring a conversion for you and use it in your pages.
You can opt to run your ads as long as the benefit of your conversion is more than the PPC advertising cost.
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