All You Should Know About Google AdSense Link Unit Ads
Google AdSense allows you to create different types of ad units to display on your website. Link ads display a set of text links relevant to the content in a single ad unit. Google offers both horizontal and vertical link units to optimize the space usage of a webpage, especially if you want to display more content in a single page along with ads. Image and text ads occupy considerable space whereas you can place the link ad unit in a very small space. A vertical link unit (120 x 90 or 200 x 90) consists of two or three links together and a horizontal unit (728 x 15) consists of 3 to 4 units together in a single ad unit.
How to Create Link Ad in AdSense?
Google changing the AdSense interface frequently. With the latest updated interface, you can login to your account and navigate to “Ads > Ad units”. You will see all possible ad units like below and click on the “Link ad”.
On the next screen, you can do the following customizations for your link ad unit.
- Provide a unique name for your ad unit.
- Select Square or Horizontal style and check the preview.
- Choose the “Ad size” as responsive or fixed.
- Select text color and background styles.
After setting all required options, click on “Create” button to create a new link ad unit in your AdSense account.
How Does Link Ad Unit Work?
Link ad unit is different from other AdSense ads since link unit itself is not considered as an ad. And, clicking on it will take you to the real advertiser’s page showing the ads. The picture below explains how does a link ad work.
Due to the fact it’s not an ad by itself, Google permits AdSense publishers to click on their own link ad units. However, publishers are not permitted to click the ads in the resulting page.
Formats of Link Ad Units
You have two options in the “Ad size” drop down Responsive and Fixed.
Fixed Link Ads
Select the “Fixed” ad size to open additional option. Google offers the following fixed link ad formats:
- 728 x 15 – Displays four links in horizontal
- 468 x 15 – Displays four links in horizontal
- 200 x 90 – Displays four links in vertical
- 180 x 90 – Displays four links in vertical
- 160 x 90 – Displays four links in vertical
- 120 x 90 – Displays four links in vertical
Responsive Link Unit Ads
Generally the problem in using horizontal link unit is that it will not fit on mobile devices. In order to overcome this issue, Google introduced responsive link units so that the ad display will be automatically adjusted according to the viewing device. When you create a link unit, select “Responsive” ad size and generate the ad code for creating responsive link unit ad.
How it Will Look?
Here is how the horizontal link unit will look:
And the vertical link unit ads will look like below:
Link ad unit is part of matched content and display ads. You can see the link unit ad showing as keyword blocks in matched content and display ads.
Quick Facts about AdSense Link Unit Ads
- Link units themselves are not ads, the resulting page from the link unit only will display Google AdSense ads and you will be paid if the user clicks on these ads.
- AdSense publishers are allowed to click on link unit ads on their own webpages.
- Publishers are not allowed to click on any Google ads on the resulting page showing ads.
- Clicking on own link unit ads has the potential to inaccurately inflate impressions and affect your reporting metrics.
- Earlier, Google was showing your backup ads if there are no relevant link units available. However, this option has been removed and you will see a blank white space or no ads or an empty search box labeled “View ads about.”
- Users can enter their own search terms into this box to view ads related to their query. You will be paid for valid clicks on the ads displayed on the search results similar to Google Search box.
- Currently there is no way to filter out the topics that appear in link units. However, you can filter out specific ads that might appear after your users click on a topic.
- You can create and view the report for link units similar to any other ad units.
Ad coverage of link unit ads is considered only when it is clicked and viewed. Hence, using many link unit ads in a page will result in low ad coverage percentage. This may result in low CPC and less earnings for you.