Google AdSense is one of the reliable Pay-Per-Click (PPC) programs which display ads on approved publisher’s websites. Publisher will get paid when a visitor click or view the advertisements. Google collects money from the advertisers through Google Ads program and display their ads on publisher’s site through AdSense, AdX and other ad networks. Ads will be shown on content site, search results, games, videos, mobile apps, etc. When someone clicks on an ad, Google pays a portion of advertiser’s money to that publisher and makes profit by keeping the remaining money. This is referred as revenue sharing and on top this many other sites offers further revenue sharing based on their own popularity.
What is Revenue Sharing?
Below is the formal definition of revenue sharing by Google:
Each AdSense publisher receives a percentage of the revenue recognized by Google in connection with the display of ads on their site. This percentage is referred to as the revenue share, and is displayed within your AdSense account.
Earlier, Google did not disclose the commission percentage of money they deduct from publishers. Finally, Google disclosed the AdSense revenue it shares with the publishers for Content ads and Search ads. They did not disclose the revenue sharing percentage for other ads for games and videos.
- AdSense for Content: Google pays 68% of amount collected from Advertisers to its Publishers for displaying ads on their website. This means for every click Google takes out 32% of the actual amount paid by the Advertisers.
- AdSense for Search: Publishers receive 51% of the amount collected from advertisers while Google takes out remaining 49%.
Google also says, these percentages are not an average among publishers and consistent, regardless of a publisher’s geographical location.
AdSense Revenue Sharing Sites
Besides the revenue sharing by Google there are AdSense revenue sharing sites (Google partners) offer free website creation tools along with AdSense integration. These are the best platform for beginners without AdSense account. Though they deduct some portion of your AdSense revenue (in addition to the revenue deducted by Google as indicated above), they will help you to optimize your site’s ranking in search engines and bring more traffic to your sites.
When you add Google AdSense widget on your site offered by these partner websites, it will prompt you to apply for an AdSense account. After you apply, Google will review your site and approve or reject your application. The revenue sharing program will start when you start showing ads through approved AdSense account using their AdSense widget. Let’s say, if an advertiser pays $1 for a click and the partner site deducts 50% revenue share. In that case, below is the representation of AdSense revenue sharing mechanism for Content and Search ads. Finally, you will get $0.34 and $0.255 for Content and Search ads which is the reason why you should never participate in revenue sharing programs offered by partner sites.
Remember, you can also use your existing AdSense ad code when using partner sites. However, that does not make sense since you still need to share your revenue with them without much advantage to you. Alternatively, you can embed your Ad codes inside HTML content without using their AdSense widget. In this way you can earn full revenue from Google from your AdSense account without sharing revenue with partner site. It will be $0.68 and $0.51 in the above example case.
Note: There are another kind of partner sites allow you to publish articles on their site and display their AdSense ads. These type of sites do not offer an option for creating a new AdSense account and publishers with existing AdSense account only can get benefited out of these sites.
How to Check the Revenue Sharing Percentage?
In order to check the revenue sharing percentage by Google, login to your AdSense account and navigate to “Account > Account Information” option available under the “Settings” tab. Check besides the “Active products” heading under “Account information” section. Here, you can find the revenue sharing percentage of Google for each product type active in your account.
In order to check the third party revenue sharing percentage, go to “Access and Authorization > Third party access” section available under the “Settings” tab. Here you can see the percentage of revenue sharing deducted for the hosted content like Blogger and YouTube along with the third parties if you have provided access.
All AdSense revenue sharing sites like Weebly, HubPages, Blogger and YouTube for which you provided access for revenue sharing will be shown along with percentage of revenue sharing of each ad type in detail. You have an option to enable or disable any particular third party at any point of time.
Is Google’s Revenue Share is Better?
This question can be answered only if you have used multiple ad networks along with AdSense. But Google says they offer better revenue since the competition among the advertisers is high, as a result publishers will get benefited. However, AdSense does not use header bidding while many other Google Certified Ad Networks offer competitive bidding before the ad shows on your site. In addition, AdSense does not allow publishers to use AdX marketplace features.
Combining all these factors, you will get less when using AdSense standalone and even less with revenue sharing partner sites. If your site receives decent traffic (Example – 10K visitors per day), then you should go with other ad networks instead of only using AdSense.