Any publisher can apply for AdSense account independently using their own website and get approval from Google. However, many publishers apply through third-party thinking that it can help to get easy approval. For example, you can apply through website building platforms like Weebly and through many other revenue sharing websites. Unfortunately, it does not have any advantage from the approval perspective and cost your portion of money by sharing ad revenue with the platform.
Why You Should Avoid Revenue Sharing?
After approval of AdSense account, most publishers realize that the hosting site deduct considerable portion (normally >50%) of hard earned money from their AdSense account. When you spent a huge effort to create a site and bring in traffic, it’s obvious and absolutely right to feel “Why should i share my revenue with someone?”. Most of the publishers are reluctant to think anything beyond this and ready to share a portion with these revenue sharing sites as AdSense policy allows only one account per person.
If you are one among the publishers sharing revenue as a fact that you have created a site or AdSense account with third-party platform, it’s time for you to understand bit more. In this article, learn how Google controls AdSense revenue sharing mechanism and find out the options to avoid AdSense revenue sharing.
It’s All with Google
Let us take an example of creating an AdSense account through Weebly website builder. After the AdSense account approval, Google will pay money for each click on the advertisements on your website. When a visitor clicks an advertisement, Google will pay a portion of the revenue to you and remaining to Weebly (50:50 in this case). Google controls this sharing as per the sharing agreement between Google and Weebly. Note Weebly do not have any access or control over your AdSense account unless you place your ad codes in the site hosted by Weebly.
Though Weebly discontinued the revenue sharing program and allow publishers to earn 100% revenue, we will explain the case with Weebly as an example.
Here is the trick, Google pays 50% of revenue to Weebly ONLY if they host your website. If you use the same AdSense publisher id obtained through Weebly on some other site NOT hosted by Weebly (say hosted by Wix for example), Google will not pay anything to Weebly and you will receive your 100% AdSense revenue.
How to Avoid Revenue Sharing?
You have three options here to take advantage of this AdSense revenue sharing mechanism.
Option 1 – Create a New Site
Leave the Weebly site (or any other platform) displaying your ads as it is and create a new site with another free website builder tools or with WordPress. Display your AdSense ads using HTML embed code in your new site. This way you can generate 100% revenue from your new site and 50% (or whatever) revenue from your existing Weebly site.
Option 2 – Migrate to Paid Hosting Platforms
If you do not have niche content to create another new site from scratch and bring in traffic, its a good idea to delete your Weebly site and create the same site with another web hosting company like SiteGround or Bluehost. On your new site, you can display AdSense ads by inserting the ad code.
Option 3 – Control Authorization
This is a very simple and recommended option. Go to your AdSense account and authorize the sites you want to display your AdSense ads. Ads will continue to display in all your sites but revenue will get generated only from the sites you authorize in your account. Here again you need to have a new site created to display your ads.
How Does Google Control This?
That’s the specialty of Google, giving liberty to the publishers and not to the revenue sharing sites. It’s only the publishers to understand it properly. When you create your AdSense account through Weebly, Google adds Weebly as a third party in your AdSense account. When you generate your ad code, the host publisher id will be automatically added to your ad script as below:
google_ad_client = "pub-123xxxxxxxxxxxxx";
google_ad_host = "pub-456xxxxxxxxxxxxx";
google_ad_slot = "75xxxxxx60"
Here, host id is the Weebly’s AdSense publisher id and client is your’s publisher id. These two ids are completely different, when used together in the same ad code it’s a simple matter for Google to share the revenue between host and client. Host should have separate guidelines with Google regarding the share what will they get.
If you generate ad code without any third party access to your AdSense account, host publisher id will be removed and your ad script will look like below:
google_ad_client = "pub-123xxxxxxxxxxxxx";
google_ad_slot = "75xxxxxx60";
Note that the latest asynchronous ad code will have different format. However, the point is that you will see only your publisher Id without any host id.
How to Remove Third-Party Access in AdSense Account?
When you have third-party hosted partner, you can simply remove them from your AdSense account. Remember, you should not remove Blogger and YouTube hosting access to avoid revenue loss from your Blogger sites and YouTube videos. Also, you can view the revenue sharing percentage for each third party access except YouTube.
- Login to your AdSense account and go to “Accounts > Access and Authorization” settings.
- Click on the “Third party access” to view the third parties having access to your publisher id.
- Click on “disable access” under “Action” column.
It doesn’t matter you remove the third party access or your ad script has a Weebly’s host publisher id, you will receive your 100% AdSense revenue till the time you display your ads in a site not hosted by Weebly.
Revenue Sharing Through Content Publishing
Other type of revenue sharing is through content publishing. The hosting sites like HubPages, offers a platform for you to create content. When you have an AdSense account, you can display the ads on their platform. However, they will control the ad display by mixing up with their advertisements. For example, 75:25 revenue sharing in this case will result in showing 1 third party ad for every 3 ads from your AdSense account.
We strongly recommend publishers to keep away from these type of content hosting platforms. When you have an AdSense account, you can easily create a new site and show advertisements to get full revenue. Finally, there are also plenty of AdSense alternatives available which you can try for making money from your websites.
In earlier days of AdSense, there were so many revenue sharing websites working like agents between publishers and Google. Though, publishers can apply directly for AdSense account, these sites created an image that they can help in getting quick approval. This is completely wrong as Google does not offer any special process for applications through revenue sharing sites. Nowadays, there are fewer sites still offer revenue sharing in different methods like content publishing. Even, this is not a good idea to publish content on some other platform. You can easily publish content on your site and earn all revenue from your AdSense account.