Earlier Google used to assign PageRank for websites based on the popularity. It was from scale 1 to 10 with 10 being the highest authority site. However, Google discontinued this ranking mechanism to avoid people creating unnatural backlinks from domains with higher PageRank. But normal bloggers and webmasters need tools to measure their websites position in internet. In this article, we will explain different tools for tracking your website ranking.
Why to Track Website Tracking?
Google do thousands of algorithms changes every year to optimize the search results. With all these changes, there are no guarantee that your website can be on top of the search results forever. Therefore, it is necessary to understand the relative position of your website compared to billions of others on the web. You can use keyword position tracker tools for smaller and niche websites.
However, it is difficult to measure the performance of larger websites based on fewer keywords or phrases with dynamically changing situation. The alternate measurement for medium and larger websites is to track the overall ranking. This is especially needed when you have a general website covering multiple categories of topics. The overall and category specific ranking will give you an idea of where your site stands compared to competitors and peers.
Tools to Track Website Ranking
Good part is that there are large number of free tools available to track the overall ranking of your website. You can also use these tools to understand the real situation of your competitor’s sites like whether they are growing or falling.
1. Alexa Ranking
Alexa is one of the most popular websites ranking website from the retail giant Amazon. The ranking is based on the traffic measurement from browser extensions and script installation on the sites. Alexa process the collected data and offers a ranking based on unique visitors and pageviews. Though this can’t be reliable from the data collection perspective, Alexa ranking is widely accepted as a measurement of website’s performance.
As a free user, you can get global rank and specific rank for top three countries for any website. The rank is updated every day and you can get the details for the past three months. You can use this rank as a base and work hard to improve the performance of your site.
2. MOZ Domain Authority
MOZ DA is the most reliable website ranking measurement after the death of Google’s PageRank. You can go to MOZ domain analysis page and get the DA of any given domain. However, you will get only two free searches and need to register for an account to use the trial or purchase a premium plan.
Domain authority is measured in a scale of 1 to 100 with 100 being the most popular. You can also get additional details like linking domains, ranking keywords and spam score that will be useful in your SEO analysis.
Semrush is a Nasdaq listed SEO company that offers multiple search engine related services. They also offers an authority score based on backlink profile and organic search data. The score is from 0 to 100 based on the authority of your domain.
Ahrefs claims they have the most active crawler after Googlebot. They offer Ahrefs Rank based on the backlink profile and domain rating. There is no free option available to find your Ahrefs Rank. You have to register for a premium account to get access to the Rank Tracker tool. However, you can get the domain rating using the free backlink checker tool from Ahrefs.
5. Similarweb Ranking
Similarweb is a website helps you to find the traffic details of your website and compare with other websites. They offer three types of website rankings to monitor the relative authority of a website.
- Global Rank – overall worldwide ranking of a site compared to all other websites.
- Country Rank – country specific rank from the popular country where your site is most popular.
- Category Rank – ranking in the main category.
You can get other additional details like traffic sources and find similar websites using similarweb site.
What to Do with Your Website Rank?
You can use the above listed tools to monitor any website’s ranking. You can use the ranking in different ways to improve your site’s overall performance:
- Use your website ranking as a metric to understand the overall position.
- Track your site and competitor sites to improve your ranking.
- Keep a target ranking for your site and start working on the strategy to improve your ranking.
As mentioned, achieving overall website ranking is a high-level target for website owners. All these tools also offer more detailed rank tracking for keywords level. You can sign up for one of these tools and start using them to improve the keyword level positioning.