For many of us, Google Search is simply a tool to get the information. However, the story is completely different for webmasters, bloggers and SEO agencies. These people’s entire life depends on the Google Search ranking results. If you own or manage a website then we will explain some tools to check Google Search algorithm changes.
Why Do You Need Monitoring Tools?
The online businesses rely on search engine optimization, that is, to get top ranking on Google Search pages. A small change in ranking will cost them heavily. It could be simple advertising revenue or loosing real buyers. With million results of any search queries, Google also struggles to retain the quality sites on top spot. Therefore, they do lots of adjustment in search algorithm to fine-tune the results for the queries.
Google officially published a post on their search blog mentioning there were 654,680 experiments with 3234 improvements to Search.
In 2018, we ran over 654,680 experiments, with trained external Search Raters and live tests, resulting in more than 3234 improvements to Search.Google
In other words, (3234/365~8.8) there were almost 9 changes to the search ranking on daily basis with 1793 daily search experiments. This is a huge number affecting every single site on the web. Whenever you find a sudden drop or spike in your site’s traffic then the most possible reason could a Google Search algorithm change.
How to Check Google Search Algorithm Changes?
Unfortunately, Google will not reveal the schedule of Search algorithm changes in most cases. This will lead to surprise when you notice a drop or spike. Whenever you are in doubt, head on to one of the below website and confirm there was a Google Search algorithm changes.
SEMRush is one of the most popular SEO companies for webmasters. It offers SEMRush Sensor to track Google Search algorithm changes on desktop and mobile platforms.
- Get today’s Google ranking score in 10 points scale indicating 10 is the biggest algorithm change.
- Check 30 days SERP (Search Engine Results Page) volatility indicating the possible algorithm changes.
In addition you can also get SERP changes for the Google Search features like featured snippets, knowledge graph, shopping results, instant answer, etc.
2. Cognitive SEO
Cognitive SEO tracks over 170K keywords to find the position changes. This will help to predict the Google Search algorithms.
- You can view the graphical representation of top 10 / 20 / 50 changes in position.
- Find the total number of updated in the current month.
- Check the confirmed and big Google Search updates.
SERPmetrics shows the past 30 days fluctuation in search results in Google and Bing. This is a good way to easily find and compare the big updates from Google as well as Bing.
MozCast is an algorithm-tracking tool from the popular SEO agency MOZ. You can get the MozCast weather report for the current day as well as the history for the past five days. The graph will show the 100 points scale and the big Search algorithm change is indicated with the higher points.
RankRanger simply shows the past 30 days SERP fluctuations in a graphical manner with different legends.
Red color indicates highest fluctuation and blue indicates the lowest.
AccuRanker uses Google Grump rating to indicate the volatility in search results. You can check the graph and adjust to view multiyear data. Hovering over each day will show you the status as cautious, furious, chilled, etc.
7. Advanced Web Rankings
This tool shows the algorithm changes in a line graph for different devices. You can choose multiple countries and compare the changes. The graph above high line indicates bigger changes in Google Search ranking.
Algoroo offers a Google Search tracking tool in 0 to 3 scale. You can check the fluctuations for google.com and google.com.au.
You can drag the time bar and view the status for multiyear. The tool also shows the loser and winner website details based on weekly changes. This is a good option for Australia based webmasters.
As mentioned, webmasters need to track the Google Search ranking to understand the traffic data. There are tools like Google Analytics and Google Webmaster Tools to find the drop or spike in traffic. The above-explained tools can help you to confirm the drop or hike is due to Search algorithm change.