It takes lot of efforts to design and launch an SEO campaign. However, the struggle and process do not get smoother with the launch. Instead, the need to do more determined effort increases significantly. In the process of SEO campaign, one of the most difficult tasks is to track the ranks of the list of targeted keywords. It grows to be even more laborious if you are targeting various domain extensions such as .com, .co.uk, .com.au, .ca, or any others and even more when you have more than one site to manage. A sweet SEO campaign can turn out to be a painful ordeal because of rank checking and tracking.
Tracking Keyword Rankings in Early Days of SEO
In the past or early days of search engine optimization, Search Engine Optimizers or link builders would get to the office or home office and dedicate few hours to manually check the keyword rankings so as to keep the track of SEO campaign results. As luck would have it, gone are the days when it used to be a daily practice of SEOs!
Tracking Keyword Rankings Now
Technology with the passage of time has been making it easy to handle the daily life and business operations for human beings, and so it happened for the search engine optimization. So today, keyword rank checking is done with the help of keyword ranking tools, which is the smartest and most efficient way.
What is Keyword Ranking Tool?
A keyword ranking tool is an online program to check the keyword rankings for a website in an instant for a set of keywords. These tools have reduced the hours of human labor made to check the ranks to a minute.
How Keyword Ranking Tool Works?
Generally speaking, a keyword rank tracking tool works in the following manner:
- Create a project with the desired name.
- Add the domain name to check the rankings.
- Add a keyword list.
- Select the search engines like Google or Bing.
- Select the desired domain extension.
- Hit the submit button.
Within a few seconds, the tool will show all the keyword rankings side-by-side in case of selecting multiple search engines.
Why Should You Use Keyword Ranking Tool?
Whenever you decide to use a tool, make it a habit to answer ‘why,’ even it is free or a trial version. So here I would let you know a few convincing reasons, so that you can make the most of your keyword rank tracking tool, utilizing all the necessary functions.
1. Time Saving
It has always been a race against time, and the machines and tools do a lot of favor to humans to save it. As I said above, it has reduced human efforts from hours to minutes, what greater reason you could have to use a tool other than time-saving!
2. Reduced Labor
Isn’t the reduction in time ultimately means reduced labor? Well, another vital reason to go for a keyword rank tracker.
3. Cost Saving
Just consider the cost of the labor done by the person assigned for checking keyword rankings and compare with the subscription cost of the tool. I am sure I don’t need to say any more words to convince you for this point.
4. Employee Motivation
As you can see a rank tracker reduces time and labor, it increases employee’s motivation in companies. An employee takes it as a favor when a company arranges paid tools for him/her to work. If you are an individual, it allows you to utilize your saved time for any other activities you have.
5. Easy Reporting
These tools have the option to download the results in .xlsx and .pdf files, which you can save and archive on your computer and view later easily.
6. Side-By-Side Comparison of Keyword Performance on Various Search Engines
It is a general observation that a keyword ranking high on a search engine does not do much well on another, and what could be the easiest way to view this comparison on one page, produced by the keyword rank tracker.
7. Detailed View of Google Dance
When you view the results, it also shows you the change in ranking either upwards or downwards, which is a very useful option to decide which keywords should further be focused with more efforts and which ones to remove, since sometimes a keyword(s) is stuck with farther slots and does not perform well at all.
8. Future Planning for SEO Campaigns
When you have a clear and comparative view of the entire data of keywords rankings, it helps you take the more effective steps for future efforts.
9. Discover Hidden Ranks
When you make on-page and off-page SEO effort, it also triggers many keywords to come within 100 slots which you have not targeted. Along with keywords you are targeting, you can find a significant number of keywords you are already ranking on without deliberate efforts, which ultimately enriches the traffic.
10. Comprehensive and Quick Reporting for Clients
If you are an SEO agency, keyword rank tracking tool comes in hugely handy for you. The clients love to have reports of their projects, and the rank tracker lets you do it in the blink of an eye.
11. Competitor Analysis
To be on top of the business, you have to be on your toes, keeping a close eye on your competitors’ rankings and it can quickly be done with the help of rank tracker tool. You can effortlessly take the lead among your competitors if you use it smartly and on time.
I hope you can now clearly see why you should go for the keyword rank tracking tools and how you can take the advantage to the fullest. If you have got more reasons in mind, do share them with us in the comment section. Your valuable feedback and contribution are the driving forces for us to keep sharing knowledge with our audience.
Recommended Ranking Tracking Tools
If you are ready to try a website ranking tracker, you can try one or two from the list given below:
- MOZ Rank Tracker
- Competitive Research and Keyword Research Gadget
- Advanced Web Ranking
- Traffic Travis
Have a good rank tracking experience!