Search engine optimization (in short SEO) is an art of improving a website in order to increase the number of visits the site receives from search engines. SEO has different dimensions starting from the title of a page to the number of external links the page has.
So the essential part of SEO is to make your site understandable for search engines like Google and Bing. This will help to get targeted visitors and increase your revenue.
Why Does a Website Need SEO?
Well, writing a good quality content is very important. But it is not sufficient if you don’t have readers to read the content. So the popularity of a website depends on how many visitors read the content.
There are many ways to get readers to a website. For example, you can start a PPC advertising campaign to get paid visitors. Or you can promote the content on social networking sites like Facebook. But these paid and social promotional methods need investment and effort which you can’t continue for long term.
The best way of getting traffic to your site is to attract the interested users. Search engines like Google, Bing and Yahoo! plays a vital role in driving interested users to a website. Unlike social media sites, search engines are unique by connecting people with exactly the content they are looking for.
If search engines cannot find your site then there is no real meaning of running a website. This is the reason every site owner spends time on search engine optimization to make the site popular and get interested readers.
Search Engines Can Make or Break a Business
Let us forget the larger companies as they have guaranteed user base. But think about a small-scale business completely relying on a website like a local writing service company. Unlike a coffee shop or a restaurant, it is very difficult for this type of small-scale services companies to reach out the target customers.
Having a search engine optimized website can change the life of these services company. Nowadays people completely rely on online search engines to find services. The users merely searching online could be your potential customers if your site is of interesting to them.
Believe or not, targeted visitors from search engines to a website will help to make more revenue and exposure than any other marketing channel.
Can Search Engine Find a Site Without SEO?
Search engines like Google are very smart, but they are still not humans and need lot of structural inputs. Search engines heavily rely on the search queries or keywords provided by the users for getting relevant results.
So optimizing your site for right keywords will result in getting thousands of targeted visitors who can be converted to potential customers.
Besides the external factors, you should first inform search engines about the structure of your site. This is done through submitting XML Sitemap in search console or webmaster tools account. XML Sitemap is a navigational document that informs search engines about the structure of your site. This will help search engines to understand the importance of your pages and serve them in search results for relevant queries.
Can Anyone Do SEO?
The complete world of SEO is more complex which is not required for most of the startup sites. The basics of SEO is very easy and everyone can do on their own without relying on agencies. Rather it is recommended not to rely on unreliable external parties for doing SEO for your site. Though small improvements can yield big results, remember a small mistake can also take your site out of search results.
Basic SEO Operations
Below are the basics steps in do it yourself SEO. Having titles, meta descriptions, images and content with appropriate keywords will complete 75% of your SEO tasks.
- Optimizing URL structure – URL is shown in search results
- Optimizing page titles – title is shown in search results
- Creating proper meta description – meta description is shown in search results
- Having easy site navigation – breadcrumbs are shown in search results
- Creating killer content decides the ranking of your site and get external links
- Optimizing images for search engines makes search engines to understand images.
- Making it easy for search engine crawlers with XML Sitemap
- Make sure the mobile friendliness of your site
- Promote your site in different manners
Next Step – Advanced SEO
The above listed basic SEO operations will help to focus on creating content for users and optimize for search engines. We strongly recommend to follow these steps instead of creating content for search engines without considering users. For example, when you write about cats then automatically your content, titles and meta description of all pages will have the keyword “cat”. This will tell search engines that your site is about cats. Over the period of time your pages will be shown on top of the search results for the queries related to cats.
The advanced part of SEO consists of doing dedicated keyword analysis, competitor analysis and studying search results pattern for getting more traffic to your site. This require lot of time and probably you may need external agencies for doing advanced SEO. For a smaller site, we think following the basic SEO operations is sufficient to improve the ranking on search results.