SEO for Page Titles
<Title> tag is used to indicate the title of a webpage. This is having more importance since both search engines as well as the users will come to know about your topic only based on the title of a webpage. Since every page of your site may have different content, you need to use unique and relevant title for each page in your website. <TTITLE> tag should be placed inside <HEAD> tag in your webpage’s HTML.
For Example, if you sell a greetings card under the business name WebNots, the following title tag can be used:
WebNots Greetings – Buy Cards, View Gallery, Check Price.
<<<< Main Content of Your Page >>>
Titles are Displayed in Search Results
A search result in Google has the following format:
There are totally four parts in the basic search results:
- Page Title inside <Title> tag in your webpage.
- Site Title inside <Title> tag in your Home page.
- Page URL of your webpage.
- Page Description used inside <META> tag of your page, if the description is not sufficient length then the first few lines of the page content will be shown in the search results.
Most of the times the search query keywords if part of any of the search snippet components are also highlighted. It is very important to make sure you have a Page Title as well as Site Title and they are relevant to the content and brand respectively. Since the Site Title is appended on all individual Page Titles it is highly recommend using a brand name or company name as a Site Title. This helps users to remember your brand and also search engines nowadays started showing the company name next to page URL for all subdomains.
Ensure to have a Page Title of 60 – 70 characters length so that it can fit on the search results without truncation. Also test your page URL with any of the search snippet preview tool to ensure the display is fine.
When a user find his search query matches your Title there are more chances he will click the search result and check your site content. If you do not have appropriate titles then there is a less chance that the user will click your site even though you have high quality content.
More importantly your page title is also displayed in the web browser when your page is opened. Most of the time users open more than one search results, started checking one page and tend to forget the other opened pages. In such scenarios, the page title shown on the browser’s tab gives quick information to users about the page.
How do I Check Issues in Title Tags of My Website?
Well, it is easy to maintain or check the title of each page for a smaller site. But the task will be cumbersome when your size is grown in size having hundreds of pages. Here comes the use of Search Console or Webmaster Tools offering free tools to check the titles on bulk.
Login to your Google Search Console account and navigate to HTML improvements section under Optimization section.
You can see all types of errors in your titles and the number of occurrences with detail. The issues are classifieds under Missing titles, Duplicate titles, Long Titles, Short Titles and Non-Informative Titles. You can check each of the errors and rectify them to improve your site’s search ranking.
Learn more features about Google Search Console here.
Dos and Don'ts with Page Title
|Make your title effectively connects the user to your page content||Generic titles like "Untitled" or "New Page"|
|Use unique and separate title for each and every page of your site||Single title tag for all or most of the pages|
|Use your site title different than your page title||Stuffing unnecessary keywords|
|Use short and meaningful titles||Very long titles which can’t be shown in the search result area|