There are several blogging trends that every blogger should be on board with if they want to be popular in the near future. Of these, mobile access is one of the most important. More and more readers are viewing blogs and sites on the go now, so it’s not feasible to ignore this aspect. The more mobile-friendly you make your site; the more people are likely to engage with it. In fact, many bloggers and website owners are now opting to perfect their mobile sites. Only then would they move on to a regular computer and laptop access. However, it’s not so easy to make your blog an optimal candidate for mobile access.
3 Ways to Optimize Blogs for Mobile
If you’re interested in how to get started, keep reading below:
1. Streamlining is Best
First off, you need to make sure your site doesn’t have a host of advertisements scattered all over the place. These may leave your pages navigational on a large screen, but not on a smartphone. If any mobile user sees a plethora of ads to be closed down first, they would very likely scurry off. You also need to make sure that your pictures aren’t too large. Images of very high resolution or quality can take their sweet time when loading on mobile sites. Either do away with them or replace them with smaller images that would do just as well. As for Flash and Java, we would recommend avoiding them for now. Many smartphones just aren’t up to the task of supporting them yet.
Also, streamline your long posts; don’t delete them, but break them up into bold headings and several paragraphs. A block of text is not very appealing to the modern Internet user in any case. A smartphone user simply would not get their head wrapped around your long rambles while on the subway. In short, make things as easy for a mobile user as possible. Don’t make them have to tap tiny buttons or put them at risk of visiting dubious sites through your blog. Moreover, make your content understandable even when one is just skimming.
2. Perfect Your Menus
Most of your content should be as much on one page as possible. Scrolling is the main form of navigation that smartphone and tablets users are comfortable with. Of course, you would need several pages on a mobile site. For this, it is essential that you keep your menus very precise and clear-cut.
Simply put; don’t make you menus hard to find or to click upon. Tapping is not as precise as clicking, and you want to accommodate your mobile users as much as possible.
3. Responsive Design
Everyone would have used responsive design at some time or another, even if they’re not aware of it. Basically, you need to make sure your site or blog knows what device is being used to access it. Hence, it would show different layout according to whether a smartphone user is a viewer or a laptop user. For instance, the website would minimize horizontal scrolling when it detects a smartphone user. This may sound a bit scary, but is actually a great way to optimize and customize automatically.
In fact, customizing your blog in this way doesn’t require wiring lines of code or rewiring your system. Blogging platforms such as WordPress now have a responsive theme option to make your blog mobile-friendly with just a few clicks. For other platforms of your own design, you may need to apply some knowledge of HTML or CSS.
Wrapping It Up
Mobile usage is only expected to increase as time goes on. It is up to us bloggers to stay updated and make it easy for our viewers to find us. Optimizing your blog for mobile access would not only increase organic traffic but make it easier for your fans and readers to keep track of your output. So get with the times today and start optimizing as soon as possible!