Google AdSense Publishers Guidelines – Dos and Don’ts

Making money with Google AdSense is the reliable way of converting your site into an online revenue generator. After approval for Google, website owners generally fall in the trap of following illegal activities to increase earnings and got banned for lifetime. AdSense is not a quick rich program and it will take at least a year to make pennies from your site. The earnings will grow based on many factors like organic traffic and content popularity. Here are some important AdSense publishers guidelines should be followed by all AdSense publishers to keep the account in good status.

Read AdSense Policies and Terms

As is with every company’s or program’s terms and conditions, Google also has a big list of policies and terms for AdSense publisher’s worth going through before applying for an account. Most of the website owners do not even read those terms and come to know the importance after the account is being disabled. For example, pages with AdSense ads should not receive traffic from free traffic exchanges or any other means of artificial traffic for that matter.

Avoid Invalid Clicks

This is the most important trap for webmasters trying to generate quicker revenue. Some of the invalid activities include:

• Clicking own ads
• Request someone to click
• Use bots to inflate the clicks
• Using proxy for clicking
• Using multiple computers / IP addresses
• Use click network exchanges

The revenue from CPM ads depends on the ad impression generated from page views; hence avoid using rotator or any other means of inflating page views.

Ad Spamming

AdSense ad code should not be placed on email communication to users. Sending a spam email or spamming through instant messaging services for inflating traffic will lead to banning your account. Also avoid displaying ads on empty pages, registration forms, contact us page, Sitemap, privacy and login pages. Pop-up and pop-under ads are also prohibited by AdSense.

Advertisement Title

It is better to display the ads blending along with your content or use correct words like “advertisements” or “sponsored link”. Using arrow marks to indicate the ads, using “click here” or “check out this” kind of phrases are not allowed as per AdSense policies.

Content Guidelines

Once you get the approval, AdSense ad codes can be placed any number of approved sites complying policies and terms. Placing ad code on any single page not complying will result in unfavorable actions like disabling ads for that particular page, site or banning the account. Besides the content, site’s URL should not contain and copyright infringement. For example, placing ad code on a site adsenseexample.com is violation of policies.

Traffic Guidelines

Google prefers organic traffic from search engines than other modes like referral or social. Ensure to follow the acceptable ways for promoting your site and avoid using any unnatural way of generating artificial traffic to your site.

Conclusion

Remember that honesty is an important character expected from each AdSense publisher Greedy to get few cents will spoil your long term objective and hard work of building a site with good online reputation. Follow the guidelines mentioned in the AdSense policies and terms and start grow day by day slowly.