How to Link Google AdSense with Analytics Account?

In our earlier article, we have explained how to link Google Search Console and Analytics account. This helps to get only your SEO related data inside Analytics account. If you are an AdSense publisher then you have also another option to get your AdSense data also inside Analytics account. In this article we discuss how to link Google Analytics with Google AdSense account to easily track your earnings from Analytics account.

Related: Add multiple sites in Google Analytics.

Before Starting

You can initiate this either from your AdSense account or from Analytics account. But the final linking is to be done at Analytics side, so you can start the process directly from there. Before starting ensure you have the followings:

• Approved AdSense account
• Authorized your AdSense site
• Verified Analytics site property
• Administrator access to both accounts

Remember, you can connect one Analytics account property to only one AdSense site.

How to Link Google AdSense with Analytics Account?

Choosing Analytics Property

Log in to Analytics account, under navigate to ‘Admin’ section. Choose the ‘Property’ you want to link to your AdSense site and then click on ‘All Products’ option.

You will see all Google products like Google Ads (previously AdWords) and AdSense under ‘Unlinked Products’ section. Click on the ‘Link AdSense’ button under AdSense section.

Configuring AdSense Link

You will see a new section – ‘Configure AdSense Link’ having two sections. First choose your AdSense publisher id and type of the account. Generally you should have ‘AdSense for Content’ type for content related publisher’s id. Click on the ‘Continue’ button to go to next step.

In the second step, select the Analytics view for the property from the dropdown. Click ‘Enable link’ to link your AdSense account to Analytics account.

Checking the Status

After linking, go to ‘Admin > Property > All Products’. You should see the status as ‘Actively linked. Receiving data.’ as shown below:

Connecting from AdSense Account

Login to your AdSense account and navigate to “Home > Settings > Access and authorizations > Google Analytics integration” section. You will see a list of all site properties available in your Analytics account. Click on the ‘Link’ option to go to Analytics account. From there you should follow the same process as explained above to link AdSense and Analytics accounts.

After successful linking, you can anytime unlink the Analytics property.

View AdSense Reports in Analytics

Now you can view all AdSense related reports directly from your Analytics account. Also parameters like eCPM, ad impressions will get added in the report from AdSense data.

Go to Analytics account and navigate to ‘Behavior > Publisher’ section. You can check earnings overview, publisher pages and publisher referrers report from the AdSense account data.

We have noticed that the revenue details are different (generally lower) in Analytics reports compared to AdSense reports. But Analytics reports will give you details like which page earns more, which advertising source pays you more and many others details that are difficult to get from AdSense reports.