YouTube channel is the place where you can upload all your videos and allow the users to subscribe to your updates. The visitors subscribed to your channel will get an auto update whenever you uploaded a video in your channel. Your channel URL is the one which can be shared with others in any social platform. This means your channel is the first impression for the visitors to understand the very purpose of your videos.
Channel Level Settings for Webmasters
Here are some simple tips for YouTube channel settings to attract more video views as well as more traffic to your website.
1. Choosing Your Channel Name
YouTube allows only one channel per account and you can open multiple channels with different Google accounts. Your channel name will be something like this: https://www.youtube.com/user/webnots where the last part is your channel name (here webnots). Google will suggest your account name as a default channel name but you have an option to choose your own channel name. This will be the name used through out your YouTube account and you can change it anytime later. Ensure your channel name is same as your site or brand name. If the name is not available then you can add a suffixes like Page or Site. (Example: webnots-page).
2. YouTube One Channel Settings
YouTube one channel is an enhanced channel design allows you to set wonderful things in your channel homepage. With the retirement of old design all channels will be switched to new YouTube one channel effective from June 2013. Here are the simple YouTube one channel settings help in gaining more subscribers and more traffic to your linked website.
- Adding your website’s link will increase the chance of the visitors to check your site.
- Adding your social media links will helps the visitors to understand your social reputation.
- Add a beautiful channel art image to give an attractive look to your channel.
3. Add a Custom Trailer
One of the important thing in the YouTube one channel is the option to add your custom brand trailer in your channel home page. You can create a simple video about your website and use it as a brand video in the channel home page to attract more visitors to your site. You also can also select the videos to be shown in the channel home page when a visitor is viewing your channel.
4. YouTube Channel Information
“Advanced” tab under “Channel Settings” menu provides your account level information. Since one account can have only one channel this account level information is also applicable for your channel settings. Here is the place for setting your channel name, avatar and keywords. Select your channel name as same as your website domain name in order to make your site more popular. Since the channel URL contains the name and the same is shared in all social medias it will make it easier for your site to become popular.
Set an Avatar appropriate to your site and the same will be shown in the channel landing page. You can simple use the brand image of your website in order to make it simple and more popular. The last part in the channel setting is the keywords which helps YouTube to understand the purpose of your channel and show your channel in YouTube search results when the keywords are searched for.
5. Allow Channel Recommendations
Allowing channel recommendations in your channel settings display your videos in other channels of similar interest. This will really help to attract interested visitors to your channel and increase the possibility of traffic to your linked site.
6. Feature Website Brand in All Your Videos
YouTube allows you to set your channel Avatar or any video to be featured in all your videos and this can be set in “InVideo Programming” option under “Channel Settings” tab. You can set the display position and time of your featured avatar or video. When a the visitor clicking on the avatar will be taken to your channel home page and in case of featured videos clicking on the featured video will take the user to that video.
You can showcase your website brand video or brand avatar in all the uploaded videos in this manner.
