Importance of Site Analyzing and Optimizing
Whether it is Google or Bing, every search engine checks certain parameters in your site for indexing in the database. Accordingly your site ranking will also changes in the search results. Therefore, it is very important that you have analyzed and optimized your WordPress site for the best search engine page rank. Here are some important website analyzer tools for improving your site’s performance in search engines. You can checkout the complete list of WordPress optimization plugins to take your site to next level.
1. Text to HTML Ratio
WordPress adds lot of code in the backend. In addition, your theme and plugins will also add code only used by browsers. The readable text to code is the indication of the quantum of real content in your website. Search engines consider quality of your content as well as the quantity, hence more the quality content more the value for your site. This is one of the reasons sites are not displayed in top of the search results even though having quality content. Millions of sites having very few pages and not getting updated regularly are automatically de-indexed by search engines over the period of time.
Though there are no ideal value for this text to HTML code ratio, you can focus on avoiding bloating plugins and heavy themes. Generally, you can keep this ratio above 10% as a benchmark and use HTML to Text Ratio Checker tool to measure this for each of your page. It is worth to note every single element like Bold, Align, Links, etc used in your page will reduce this ratio.
2. Flash and Frames
Search engines always struggle to index flash and frame content. Since Adobe already stopped supporting Flash, many browser do not support Flash websites. Therefore, avoid embedding or using Flash content in your WordPress site. Similarly, avoid inserting content inside iframes in your webpages to make sure your content is appropriately indexed by the search engines.
3. Broken Link Checker
When you build a WordPress site with large number of pages, it is highly advisable to scan your site and identify broken links. Broken links could be due to change in a page URL or obsolete pages which you linked in your site. Search engine provides webmaster tools to automatically find out and display the unavailable URLs which are part of your XML Sitemap. In page broken links can found with the help of various online tools available on the web. In addition, you can review the comments for broken link or remove comment author link so that you can avoid people entering localhost or other useless site URL when leaving comment.
WordPress comes with automatic XML Sitemap for your site. However, you can use SEO plugins like Yoast or Rank Math to generate customized sitemap index file. Make sure you have submitted the XML Sitemap to search engines through webmaster tools account (Search Console for Google). In addition, you can also add a HTML Sitemap page contains all the pages of your site arranged in sections so that users can navigate easily.
5. Duplicate Content
Search engines are known to act upon websites that contain duplicate or similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other (usually the case with dynamic product catalog pages). The exact percentage of similarity after a search engine may penalize your site is not known. Your aim should be to keep your page similarity as LOW as possible.
6. Keyword Density
Keyword density is the percentage of occurrence of your keywords in your article compared to overall content. Almost all SEO plugins will help to suggest whether you have used the focus keyword in your article properly. Below is how the Yoast SEO plugin’s SEO Analysis result will look like indicating how you have used the focus keyword.
You can also use free keyword density checker tool to find the percentage of repeating words in your article. It is important for your main keywords to have the correct keyword density to rank well in search engines. If required, you can use sophisticated tools like semrush to do content auditing and improve the quality.
Above are some of the basic website analyzer tools you should use to improve the content quality of your WordPress site. Though WordPress has plenty of plugins for analyzing purposes make sure to use only few plugins that you need. This will help to reduce the code in the backend and improve the loading speed of your site.