Backlink Building in Search Engine Optimization (SEO)
One of the success factors of your online presence relies on how important your site content is to other site owners. Search engines measure this parameter by counting the quality links pointing to your site. This will result in listing your site in top of search results compared to other sites having equal quality content with less backlinks. When your site is on top of search results more visitors will click on it and visit your site. Hence it is important to get quality backlinks to your site to get better traffic.
Types of Links Related to SEO
Based on SEO the links can be classified into the following categories:
- Inbound links
- Outbound links
- One way links
- Reciprocal links
When other site owner links to any of your site’s page then this is counted as an inbound link. An outbound link is located within your site and navigating to some other site’s page. An inbound link is the most important ones from SEO perspective which can be categorized in to one way or reciprocal links.
Below picture shows the representation of one way link which points from site 1 to site 2.
One way links are the most recommended links which are considered by search engines for calculating link weightage since it is considered as a measure of counting your content’s real value. The more one way links you get for your site the more possibility that your site will top in search results. Moreover, search engines like Google will assign improved PageRank based on the inbound link count.
Reciprocal link is represented in the below diagram where two of the sites interlink each other.
Normally webmasters create reciprocal links with mutual agreement and hence search engines treat these links as a negative factor assuming these links are created manually.
Link popularity is the major things in backlink building for search engines. The concept is that the quality content will automatically attract more visitors and more inbound links to that page. Hence search engines previously ranks the page with more link count in the top. But nowadays with smart search engines like Google can easily identify the unnatural links by looking into the source page’s popularity, content and relevancy. The inbound links from an already popular page relevant to your page is highly considered value and bring good results for your page in the search results.
Webmaster tools account is a free option where anyone can check the inbound and outbound links for their verified sites. Especially Google webmaster tools offer highly reliable link count and you can download all links to your site. If you worried about unnatural links someone pointing to your site then immediately contact that site owner and inform them to remove the link. If you are not successful then use disavow links tool to inform Google that the specified links are of no value to you and not consider those links for search ranking.
What to Avoid?
It is a fact whatsoever the quality of your content people may not refer your site unless they know its existence. So back linking is an unavoidable strategy in every site owner’s agenda during initial phase of site building. Avoid the followings during this initial phase:
- Do not exchange your URL with unreliable free link exchange programs and SEO companies. The mistakes done by your SEO company needs to be borne by you.
- Avoid reciprocal links with your own sites linking each other. Search engines may demote the ranking of both of your site.
- Do not provide your links in the comment sections of irrelevant webpages with spam comment.
- Avoid using irrelevant anchor keywords like your name for linking.
- Avoid flooding with inbound links which can easily be identified as unnatural links.
- Review your SEO company activities and monitor them to prohibit building unnatural links.
If you notice sudden dropping of your site’s search position then check your Google webmaster tools account and ensure that there is no manual spam action on your site.
What you need to do is very simple – follow steady approach of building your links through relevant forums, listing in directories and promote your content through newsletters.