Today, your website still depends on natural backlinks to gain higher search engine placement. Google and other search engines prefer natural links over artificial ones. Reciprocal links, guest blogging, paid links and other common link building methods are not natural. They are created with the sole purpose of increasing search engine ranks. You get natural links when the audience finds your content interesting and they create links to share your content to others. These link creators don’t know you and they simply think that your content is genuinely useful. In this article, let us explain why a website fails to generate sufficient backlinks as expected.
5 Reasons You Fail to Generate Enough Natural Backlinks
Over-reliance on artificial links and the following mistakes could cause you to have very few natural backlinks:
- Your content isn’t unique
- You don’t go niche
- Your content feels flat
- You never run contests
- You don’t build actual relationships
1. Your Content Isn’t Unique
If your content isn’t unique, it won’t be interesting and engaging to the target audience. Because they can already find something similar at many other websites. It takes some research to know what information that’s not yet available on the Internet. As an example, you can create how-to articles, case studies and long-form content; which are not yet available anywhere.
You should know that content is competitive and if your content isn’t unique; it’s very likely that you already lose the competition. Older webpages already get to the top of the search engine rank since years ago. It’s also important to know that people tend to scan your content and they don’t read at first. If snippets of information in your content are very engaging, you can guarantee that they will read your content at its entirety.
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2. You Don’t Go Niche
Just by being unique isn’t enough. Your title and topic may be quite unique, but you can still be in a highly competitive market. If a market is big enough, you may notice a number of growing new niches that are not yet fully served by current players in the industry. You need to be among the first to create great content for these niches. Often, it is better to become a king of a niche, then being a mediocre participant in the mainstream market. If the niche gets big in the future, you will definitely gain a lot of traffic.
3. Your Content Feels Flat
Without being too gauche, it is perfectly safe to discuss touchy and controversial topics in the industry. Also, without being too controversial, you can provide a unique perspective to a sensitive topic and you won’t offend anyone if you know how to write properly. It takes some practice to find an angle that resonates with your audience and it’s a good idea to back up your arguments with accurate data. A controversial topic is often quite dividing in the industry and even if you are being careful, someone may not agree and will write a rebuttal. This should be a good way to initiate discussions related to a controversial topic.
4. You Never Run Contests
People love to be awarded for their knowledge and skills. You can harness this tendency by having regular contests and providing interesting rewards. If you don’t run contests, people will never feel excitement in your website. If your contest is interesting enough, people will share it. Eventually, your latest contest will go viral and you get an influx of natural backlinks.
5. You Don’t Build Actual Relationships
You need to start and actual relationship. This should be a fun way to share and distribute your information, as well as promoting your products and services. When reach out to consumers directly, you will know them and get their direct support. Once you build a good online community, it should be a time to have real-life gathering sessions.
You may gather with them in trade shows, conferences and industry networking events. This will ensure that you can keep real life discussions mostly relevant to your topics, but it’s still a good thing to know them personally. By having an actual online and real-life community, you can guarantee a good amount of natural links generated steadily for your website.
Getting a backlink from reputed websites will happen only if you establish your site with valid content. Website owners will get convinced to link to your site only if they feel their readers will get benefited from your content. We believe focusing on the above mentioned topics will help not only building a valuable website but also will attract backlinks from quality sites.