5 Proven Link Building Strategies to Boost Your Site Popularity
Think of a situation you are searching in Google to find solution to a simple problem. All those top listed search results are not offering correct solution and you found the answer on the page showing in number five. You are very happy to get a free solution and probably tend to share the page link with your friends in social networks. If you have a blog then you will probably provide the link to the site where you find the solution. When the word of mouth spreads to many people they in turn share or link the page. Thus the link popularity of the page will increase and the page will move from number five to number one in Google and other search engines.
The whole concept of backlink building works based on the quality content and offering simple solution to the most searched problems. Unfortunately it does not work so simple. You should already have a reputed site for the page to appear on first page of Google. For a new site it will take years to appear on the first page whatsoever the best quality content you have.
Ultimately we are not talking about sites like CNN, which does not rely on search traffic at all. We are talking about the sites especially created to provide information. Besides the quality content, new site owners should follow certain promotion techniques to ensure the content is reaching out the targeted audience. This may be needed for a while till the time the brand name is established and the site starts appearing on first page of Google, Bing and Yahoo!
But the truth is that most of the new site owners don’t have patience and fall prey to black hat SEO techniques. They make mistakes by building unnatural backlinks quickly. This will result in search engines remove the site from the results instead of ranking up.
1. Have a Blog
Typically a business site will have less than 10 pages and having such a small site will not take you anyway in long run. The simple way to make your site popular is to have an attached blog and start writing content related to your main business.
Over the period of time people will start linking to your articles and your brand reputation will improve. This will also increase the number of visitors to your site and increase the possibility of getting more customers from the visitors.
So we highly recommend having a blog to generate backlinks instead of spending money on SEO agencies and link exchange programs.
Learn more about the importance of having a blog on your business website.
2. Guest Posting
Well, guest posting is known to be a dying technique for generating backlinks. This is true when you provide your link on unknown and irrelevant sites that is nothing but spam. Here are some guidelines for getting quality backlinks from guest posting:
- Search for the relevant sites accepting guest blog posts. If you are writing about WordPress then shortlist sites that are talking only about WordPress. Submitting your WordPress article to an essay writing website is simply ridiculous.
- Check out the submission guidelines on the site and understand the terms clearly. If required discuss with the site owner and make things clear before article submission.
- Ensure the site accepts do follow links in the article.
- Do not stuff irreverent links in the article and limit the links to one or at the maximum two.
- Submit the article with author bio with your company details and social links.
At any case, if guest posting does not earn quality backlinks, we are pretty sure at least it will improve your online exposure.
3. Forum Posting
Similar to guest posting, forum posting helps to increase your knowledge as well as to get good exposure to your site. Be sure to be part of the popular and relevant forum as your site’s niche. Most of the reputed forums need the participant to get certain status before posting links or adding signature links.
Ensure to follow the guidelines and become a reputed member. Later you can offer your article’s link to relevant questions.
4. Use Your Social Strength
Nowadays it is common to have hundreds of friends, fans and followers on Facebook and Twitter. When you run a website, especially a local business site, ensure to make use of your social strength.
Social network is becoming more and more powerful and each of your fan / follower can have another hundreds of their own. Ensure to share your articles, discount offers and special events in social media. There are high possibilities that your content will get a boost when people share or like it multiple times. When the article becomes popular it will be referred in other’s sites and get quality backlinks.
5. Paid Advertising
Similar to paid social campaigns, paid advertising is one of the easy ways to get traffic to new websites. From Google to Microsoft, every giant out there offer advertising coupons to encourage people spending money on paid ad campaigns.
Believe it or not, paid ads work perfectly to build quality backlinks. We know many people just click on the first search result without even noticing that’s the pad advertisement. When you have quality content, there are more chances that people visiting your site will backlink through their blogs.