In today’s world everything is moving fast towards digital realm and the business world is not being left behind. Every business today has to have a website so as to help it market itself well. In fact if an entrepreneur doesn’t have a business website will end up losing a lot of business. Besides having a website it is also important to work hard to rank the site higher in search engines like Google. As much as it is hard for anyone to imagine it, there are some people who still don’t get the idea search engine optimization (SEO) in the world today.
For those who have been dealing with SEO for a long time will find that the challenges and concerns they have to face are far different from the ones that a person who is encountering SEO for the first time. SEO is how the sites that we have get ranking on the giant search engines like Google. Everyone who has a website, more so, a business website wants it to get the best rankings so as to have potential clients find the website easily.
1. Time Investment
SEO is not something that people do on a short term or employ shortcuts to achieve. It is a long term process that requires a lot of time and patience. When you are employing an SEO strategy on your site, it is good to appreciate that it isn’t something that will take a week before you see the fruits of your labor. One has to ready to spend a lot of time in understanding and optimizing the site for Google.
The best thing one can do to make sure they don’t have to spend much time on optimization of the site; they should just hire a SEO expert to save some time. But even with that, you as an entrepreneur need to monitor and do few simple changes here and there.
2. Money Investment
Spending lot of time on website for a physical business owner will be really challenging. As mentioned above, the easy solution is to hire a SEO agency for doing the stuff. But this needs handsome investment of money for the site to get to the level you want. Below are some of the factors that will affect the financial investment on your SEO:
- Size of the business.
- Competitiveness in the industry.
- Global or local optimization like language specific needs.
The idea that the search engines may penalize your site is enough to strike fear in the heart of any entrepreneur. But, this will only happen if the entrepreneur doesn’t fully understand the SEO concept. The ones that have been involved in SEO strategy for a long time know that it is not easy to get burned or penalized unless they do some things that are not accepted by the search engines.
When you try and use some of the black het techniques of getting rankings that is the only time that the site will get penalized. The best thing to do is trying and do enough research on the topic before one gets into it so as to avoid getting penalized.
4. Public Perception
Have you ever seen someone who genuinely believes that SEO is a ploy or a gimmick to get traffic to his or her site? They feel this way because they believe that is how the public will view them. As such, they will view applying an SEO strategy on their site as cheap. They will do SEO as a way that will negatively affect the public’s view of the company.
That may have been the case in the 90’s but not anymore. SEO is not a way of tricking and manipulating search engines to one’s gain. The algorithms have changed and hence the need to always producing quality content on the site. One has to work their way up, not trick their way up to higher rankings on search engines.
5. Content Management System
Content management system (CMS) is a tool to build your website. Modern CMS like WordPress offers end-to-end SEO capabilities but need lot of time and money investment. Other free hosting options like Blogger, Weebly, Wix, etc. do have SEO options, but limited. We have received many queries from business owners to move sites from Weebly to WordPress for ranking top in Google.
As a business owner, you can decide the time and money that you want to spend for your websites. Based on that choose a platform to start building your site. If you are targeting for a website with few pages then go for an easy to maintain platforms like Weebly or even create a site with frontend framework like Bootstrap. Only opt for full fledged CMS like WordPress when you have a vision to grow your website to larger extent.