It’s often difficult to keep track of every new trend that pops up in your industry. This is especially true for Search Engine Optimization (SEO) as it is pivotal to your site’s performance. Data shows that 39% of online traffic comes from search engines. This means that it is in your interest to optimize the on-site SEO to reflect your industry’s trends.
Combining popular trends with existing SEO isn’t hard; however it does require the content managers and administrators to be attentive. Let’s take a look at several key ways in which you can implement new marketing trends into your existing content plan and SEO as a whole.
7 Ways to Combine SEO Strategy With Latest Marketing Trends
- Voice search integration
- Topic clustering
- Use of optimization platforms
- Website localization
- Multimedia content
- Site-wide chatbots
- Social media inclusion
1. Voice Search Integration
Making sure that your website is inclusive is the entire buzz in today’s SEO. After all, Google has made sure that relevant, accessible and original content ranks well as opposed to others which rely on traditional publishing methods. Recent data showed that 20% of all internet searches were done through voice, and for good reasons.
People often search for interesting content while outside, on their commute or simply because they are impaired in one way or another. Including this ability in your own website will ensure that you are up-to-date with one of the most popular marketing trends on the web which coincides with SEO.
2. Topic Clustering
Since we live in a digital age where smartphones are rampant, people have grown tired of traditional search procedures. It’s too complicated to search for blogs and websites which offer relevant data since it’s rarely categorized per viewer standard.
Topic clustering is a unique addition to SEO, and one that is bound to change the way we see online content. It revolves around a central pillar topic which then branches out into different articles and data. Readers can easily follow the path from one content piece to another without searching through the website on their own. Including such a categorization system in your SEO activities will ensure that you are seen as a trendy website in your industry.
3. Use of Optimization Platforms
Manual SEO and site management rarely bears fruit, especially in 2018. Established conventions such as keyword optimization and site mapping should be done through specialized platforms intended for those purposes.
In that regard, tools such as Google Adwords and SEMrush stand out as they can transform your SEO and increase your traffic tremendously. They are important when it comes to the marketing trends implemented on your website since they are specifically retrofitted to search for relevant words, phrases and topics. You can easily rely on these platforms both for your content planning and ongoing SEO, both of which play a fundamental role in your site’s wellbeing.
4. Website Localization
As the world gets smaller due to technological transformation, websites should follow suit. Chances are that your site would be interesting to people from Europe, Asia, Africa and other continents apart from your home region. In that regard, website localization can help you achieve tremendous success overseas, no matter the industry you operate in.
Platforms such as Grammarly, The Word Point and Hemingway can assist you in translating, localizing and ridding your content of grammar or spelling mistakes. This content can then be published as it will raise your overall SEO ranking and attract new audiences through geo tracking features in popular search engines. There is no reason to forgo the numerous potential followers and customers by opting for a single-language web presence. Be as inclusive as possible in your offering and you will come across as inviting and trending on the internet.
5. Multimedia Content
It’s important to differentiate the content you offer to your readers. After all, it can get boring to only be presented with written content or images without any variation. Studies have shown that 81% of people only skim through online content, rarely stopping if there is nothing there to attract them.
By using multimedia content in each article or post, you will increase the chances of retaining viewers and converting them into customers and subscribers. You can do this by mixing and matching content types through the content plan. Make sure to use videos, images, audio interviews, infographics and well-written content in equal measure. That way, everyone will be able to find something interesting for them and your performance will skyrocket as a result of varied content. This online marketing trend is a very good way to introduce your site to a new audience that would otherwise pass on your offering.
6. Site-wide Chatbots
Communicating with your audience on a daily basis is essential. After all, they are the lifeline of your website. However, you may not be available 24/7 and someone might need assistance with an aspect of your web page. To that end, you can opt for implementing chatbots as a means to provide customer support for your visitors. Chatbots are machine learning algorithms, capable of learning over time.
Once they are in place, they will engage readers and provide automated responses for anyone in need of help. Anyone who is beyond chatbots abilities will be referred directly to you via email or direct messages. Search engine algorithms and SEO at large are very fond of chatbot-enabled websites. They provide an additional layer to a site’s UX which might not be available in other websites in the same niche. As a result, your pages will rank higher whenever someone searches for industry-relevant terms through their favorite search engine.
7. Social media inclusion
Your primary goal with SEO should be to attract as many eyes as possible. In that regard, social media platforms such as Facebook, Twitter and Instagram offer numerous advantages. Recent statistics show that 68% of US citizens use Facebook on a daily basis. This is a staggering demographic ready to be introduced to your website’s portfolio of content.
You can implement social media sharing options into your website and encourage users to share their favorites. This can be further expanded with specialized social media pages in your name, allowing for a two-fold content publishing system. Including social media in your SEO optimization activities will affect your ranking and traffic in a significant way. Not to mention all the social media users who will follow up on the links they come across and visit your site for further information.
Combining existing SEO tactics with popular marketing trends can be a long process. However, once you implement your first trendy optimization methods and UX elements, you will notice a large growth of interest in your content.
Give your site some time and attention before you disregard some of these trends as incompatible. Engage your audience and ask them about their own thoughts and feedback about the ongoing SEO optimization you have committed to. After all, you are doing all of the work on the website for them and everyone who might come to the page down the line.
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