adBrite Ad Exchange Closes Site and Ceases Operation
AdBrite website is currently down and not accessible for anyone. After a failing effort to sell, adBrite – the famous ad exchange company – informed their members that it will shutdown its operations effective from 01 Feb 2013. The company was originally started in 2002 and renamed as adBrite in 2004 as an advertising network. Now they are trying to sell their core technology to the interested parties to manage debt.
Here is the copy of the communication received by adBrite publishers and advertisers:
What are the Impacts for Webmasters?
- AdBrite was considered as one of the alternatives to Google AdWords/AdSense, closing its operation makes the publishers to rely on Google and other alternatives.
- The communication was sent just few days before the site shutdown and this triggers a major concern for publishers about the reliability of these advertising networks.
- Publishers are wondering about the payment of their balance earnings in their account.
- It looks the balance payments will only be settled if adBrite can able to sell the technology to someone.
- This is a big blow for the publishers whose primary income comes through adBrite.
AdBrite was generating more than 160 million unique views in US alone and closing such a reputed company within few days of notice period without the balance payment is clearly a lesson to every webmasters. Publishers should go for multiple ad networks in order to manage these risks and do not primarily rely on advertising income from their sites.