All website owners need to do promotion in order to popularize their brand name. This is an essential part of online marketing strategy regardless of the SEO strategy. You may combine social media and SEO strategies together or do it separately. But it is unavoidable to deal with social networking sites for the promotion of your blog.
Social media often leaves bloggers overwhelmed and frustrated, regardless of whether you use it for corporate or personal use. In some cases, you only need to change how you think about social media platforms and look for ways to better express yourself. This will help you to establish your blog’s brand and get exposure to larger audience group.
6 Ways To Have Successful Social Media Presence for Your Blog
- Stop comparing
- Don’t try to be perfect
- See it as worthwhile activity
- Confident with your skill
- Aware of your limit
- Don’t treat it as necessary evil
1. Stop Comparing
It is not a good idea to compare constantly with other popular bloggers on social media. Your competing blogs or businesses may already have stronger presence in social media, because they may have been there since long time. They may already have 100k followers, while it’s a struggle for you to get 100 followers.
Remember it will take some time to establish a stronger social presence. So look at your competitors and fellow bloggers for inspiration and not for comparison with yours.
2. Don’t Try to be Perfect All the Time
It would be time consuming and exhausting trying to look great in every post. You may feel that the entire world is watching and judging each of your post. In reality, it is not possible to obtain perfection with each of your post. Your text may have a typo and your picture may not look well focused. If that’s the only video or image you have related to the current discussion, then you need to post it.
It is important for you to keep posting and responding to your followers. The more posts you create, the better you will be at it. You will start learning the art of being social slowly.
3. You Should See it as a Worthwhile Activity
You won’t progress far, if you think that social media is just a complete waste of time. It is true that social media is a huge time spender among many people and you won’t achieve much if you watch an endless stream of useless videos. However, social media should allow you to build relationships and it could improve your blogging career.
So, it is important to make sure that there’s a purpose for each of your action.
4. Be Confident with Your Computer Skill
Many bloggers think that they don’t have enough computer skill and this causes them to conclude that they are not so good with social media too. In reality, you don’t need to become a tech rock star to gain social media success. Social media is designed so it’s easy for casual users and it isn’t really about tech skill. If you know how to use web browser, you can use social media easily to build relationship and connect with followers. And being a bloggers, you should already know the basics of using computer and browsers.
5. Aware of Your Limit
On other hand, just because you know how to design websites, it doesn’t mean that you automatically become a social media expert. In fact, most of the tech geeks are bad at making social connections and you can’t expect them to do well in social media. Regardless of your knowledge level, you should make pace with the modern technology and embrace it.
6. Don’t Think of it as Necessary Evil
Some bloggers really don’t like social media, but they still do it due to promotion or social obligations. You won’t be successful with social media if you consider it as a burden. It is important to identify negative mindsets and try to address them. You won’t be able to perform well at something, if you don’t like it.
Social media promotion is one of the important ways of getting traffic to your blog. We hope the above explained topics can help you in identifying the reason for your low social presence. If you are not able to do it yourself then hire an agency or try with paid advertising in social media sites. Beware that for any type of promotions including social media, you should have quality content on your blog. This will ensure the followers get good and quality information from your blog.
Also remember some of the advertising programs don’t like social traffic. AdSense is one of the best examples as Google thinks the social traffic is not natural and part of promotion. You will see the activities are logged as invalid clicks or paid very low CPC or even your account will get banned. So, if you primarily rely on social traffic then it is better to clarify with your advertisers whether they will pay for social traffic.