5 Blogging Trends That Will Likely To Dominate 2020
More and more businesses are taking blogging serious and reaping the rewards. Every year new trends appear and 2020 will be no different. They should be fully aware of these trends in order to maximize the reach and impact of their blogs. In this article, we look at some of the blogging trends that will dominate in 2020 and beyond.
1. Interactive Content and Long Posts Will Reign Supreme
A picture is worth a thousand words. People remember 80% of what they see and do and only 20% of what they read. Infographics are 30 times more likely to be read as compared to traditional text-based content. All these statistics points in one direction: dominance of interactive content over text-based content. Gone are the days when multiple 500 words post does the trick.
Today, the landscape of blogging has changed completely. Long form posts of more than 1200 words and long lists tend to perform better when it comes to engaging the readers. In other words, if you want to make your blog stand out from the crowd, then publish long listicles along with images, graphs, charts or infographics.
2. The Video Content Will Grow
As it is famously quoted, “a picture is worth a thousand words”, a video is worth a million words.” According to Forrester research, a one-minute video is worth1.8 million words. Therefore, if you want your customers to know your products in a more engaging way, then nothing can match the power of a video.
A video helps users to connect the dots and grasp complex concepts easily. Some experts predicted that video would be responsible for 70% of internet traffic due to its exponential growth. So it would not be wrong to say that 2020 will be the year when video content will grow exponentially and bloggers will jump on the video bandwagon.
3. Data Driven Approach to Blogging
No one will read your blog if it comprises of boring plain text and fails to authenticate your claims with evidence. To make it more interesting for your readers, bloggers will have to pursue a data-driven approach to blogging.
Therefore, you need to use the statistics, case studies and any other form of the hard data to attract readers and persuade them to read. If you want more traffic and social interaction for your blog, then you will have to take advantage of the power of data.
4. Blogs Will Look Less like Blogs
In 2020, blogging will go through a paradigm shift as the term “blog” will be used lesser as blogs will also get a design makeover. More business and personal blogs will look like a ‘welcome page’ with links to few recent posts.
Do not be surprised if you see blogs looking like landing pages with recent blog links. The problem with this approach, however, is that not every blogger has the design skills to revamp such changes rapidly, so they have to look for professional help to optimize the necessary changes.
5. Mobile Traffic Will Increase Threefold
With online mobile users already surpassing the number of users connecting to the internet via desktop, it is almost imperative that most of your blog traffic will come from mobile.
Hence, it is important that you make sure that your blog is mobile-ready and responsive to deliver content to wide range of devices. You can also take advantage of social apps and professional services to serve the purpose. The focus of bloggers should be on delivering the best experience to users.
After reading this article, you might have realized that 2020 will be a game changer year for bloggers. We might come across some new designs as well as changes in functionality. Video content and interactive content will continue to grow and focus on mobile ready blog themes will increase in 2020.