More and more businesses are taking blogging serious and reaping the rewards. Every year new trends appear and this year will be no different. Though it might sound familiar, you should be fully aware of these trends in order to maximize the reach and impact of your blogs. In this article, we look at some of the dominating blogging trends that drive traffic to your site.
5 Blogging Trends to Drive Traffic
Change is the constant thing in any field and people do not change will become obsolete soon or later. Nowadays, Google is pushing for better user experience and releasing search algorithms almost every few days. This could be challenging for bloggers to cope and retain their ranking in Google search results. However, focusing on the below stuff will help to stand out from the crowd and succeed with your blogging journey.
1. Long Posts Will Reign Supreme
Gone are the days when multiple 500 words post does the trick for your blog. The landscape of blogging has changed completely during recent years. Long form posts of more than 2000 words and long listicles tend to perform better when it comes to engaging the readers. In addition to primary keyword you target for the article, these long form articles can help you to drive traffic from long tail keywords. In other words, if you want to make your blog stand out from the crowd, then publish long listicles along with images, graphs, charts and infographics.
Remember, long posts can affect your blogging schedule as you or your writers need more time to complete each article. Also, it is not necessary to publish each article with long form when it can be finished in fewer than 1000 words. Make sure to find the balance and cover the topics that your readers are interested in your blog.
2. Interactive Content Like Images, Infographics and Videos
You need to keep the readers happy by using interactive content like images and infographics.
- A picture is worth of thousand words.
- People remember 80% of what they see and only 20% of what they read.
- Infographics are 30 times more likely to be read as compared to traditional text-based content.
All these statistics points in one direction: dominance of interactive content over text-based content. There are platforms like Canva for creating beautiful infographics for your blog. You can simply pick up an existing template, edit it with your data and download the image to use on your site.
Alternatively, you can download or purchase PowerPoint templates from third-party websites to use an infographic template. This could much better when you want to showcase sales report or comparison of analyzed data. Below are some of the example slides converted into images for the purpose of using as infographics.
As mentioned, “a picture is worth a thousand words”, however, “a video is worth a million words.” According to Forrester research, a one-minute video is worth 1.8 million words. Therefore, if you want your customers to know your products in a more engaging way, then nothing can match the power of a video. With free hosting platforms like YouTube, you can easily drive traffic using videos. In addition, Google search also shows videos in the search results increasing the possibilities of getting additional traffic to your blog.
A video helps users to connect the dots and grasp complex concepts easily. Some experts predicted that video would be responsible for 70% of internet traffic due to its exponential growth. So, it would not be wrong to say that the video content will grow exponentially and bloggers will jump on the video bandwagon.
3. Data Driven Approach to Blogging
No one will read your blog if it comprises of boring plain text and fails to authenticate your claims with evidence. To make it more interesting for your readers, bloggers will have to pursue a data-driven approach to blogging.
Therefore, you need to use the statistics, case studies and any other form of the hard data to attract readers and persuade them to read. If you want more traffic and social interaction for your blog, then you will have to take advantage of the power of data.
4. Blogs Will Look Less like Blogs
Blogging will go through a paradigm shift as the term “blog” will be used lesser as blogs will also get a design makeover. More business and personal blogs will look like a ‘welcome page’ with links to few recent posts.
Do not be surprised if you see blogs looking like landing pages with recent blog links. The problem with this approach, however, is that not every blogger has the design skills to revamp such changes rapidly, so they have to look for professional help to optimize the necessary changes. Here comes the help of content management systems like WordPress. There are thousands of premium and free themes available for WordPress sites and all you need is to purchase/select and install a theme to completely change the look of your website. This can lot of time as you can focus on your content strategy and adapt the latest design trends at any point.
5. Mobile Traffic Will Increase Threefold
With online mobile users already surpassing the number of users connecting to the internet via desktop, it is almost imperative that most of your blog traffic will come from mobile.
Hence, it is important that you make sure that your blog is mobile-ready and responsive to deliver content to wide range of devices. You can also take advantage of social apps and professional services to serve the purpose. The focus of bloggers should be on delivering the best experience to all users. There are technologies like Accelerated Mobile Pages (AMP) to deliver optimized content to your mobile readers. If you are not able to implement this on your own, we highly recommend to use WordPress platform. You can easily enable AMP with supported themes or by using additional plugins and increase the possibility of getting more mobile traffic.
After reading this article, you might have realized that these trends will be a game changers for bloggers. We might come across some new designs as well as changes in functionality. Video content and interactive content will continue to grow and focus on mobile ready blog themes will increase. Since SEO is kind of unmanageable with Google algorithm changing consistently, it is a good idea to focus on these trends to run a successful blog.