In a highly competitive SEO industry, everybody wants a piece of the top spot on search engine placements. One of the keys to this is the use of keywords. However, as competitive as search engine rankings have become now, the use of generic keywords just won’t cut it anymore. Since, you will definitely be up with lots of competitors using the same generic keyword as yours. For this reason, you often find people turning to three or more words key phrase called long-tail keywords.
In industries like e-commerce, these key phrases are so valuable. Short generic keywords show a user is just glancing through the web. However, the use of a long-tail keyword by a user could indicate that the user is certain of what he or she needs and wants to make a purchase.
Why Long-tail Keywords Are Important in SEO?
Of all the search queries on the internet close to 70 percent of them are long-tail, which is it is vital to include them into your content to bring targeted users to your content. Some of the reasons why it is important to SEO include:
Bringing in Focused Visitors; when users can’t find anything related to the search query they input on your website, it can lead to an increased bounce rate which is bad for SEO rankings. The use of long-tail keywords means you can direct your content to a certain audience to actually need them.
Lower Competition; long-tail keywords usually have low competition as they are more specific instead of generic. For example, “freelancing in Bangla” will certainly have lower competition compared to just “freelancing”.
Less Expensive Ad Campaign; if you intend to run a Facebook Ad campaign or AdWord Campaign, long-tail keywords mostly attract decreased costs while delivering high returns compared to more expensive and competitive shorter keywords.
There are popular tools like SEMrush available for complete SEO analysis. However, we list the top tools that you can use primarily for analyzing long-tail keywords.
Top 6 Tools to Use for Long-Tail Keywords
Neil Patel’s Ubersuggest is a darling of long-tail keywords research. The free tool is able to give you a well-detailed analysis of your chosen keyword in terms of search volume. As well as the cost per click, which tells you how valuable a keyword is and SEO difficulty, which gives you an idea of how difficult it is to rank for a certain keyword. This tool provides different long-tail keywords associated with the keyword you typed into the search box.
Ubersuggest works by combing through Google suggest data for your chosen keyword and present similar or related ideas to your keywords through Google. Additionally, Ubersuggest will also present content ideas from a list of articles making use of the researched keyword.
2. Answer the Public
This tool not only helps you find and analyze long-tail keywords, but it also uses visualization to present you with the result as well. Answer the Public will present questions people are asking concerning the input keyword to give you an idea of useful long-tail keywords. It also uses prepositions, comparison as well as showing you related searches.
However, the free plan will limit you to only a few searches and no option for data analyses. To get full access to the tool, you will need to subscribe to the paid plan.
SEO has expanded beyond just sticking with a rigid keyword, users also make use of LSI SEO strategy to optimize their page for words semantically related to their seed keyword. LSIGraph is a good tool to find and analyze long-tail keywords semantically related to your main keyword.
The tool simplicity makes it easy to use, just input your keyword and click on the generate button and the tool will provide all the key data like trends, cost per click and competition on the keywords.
However, you are limited to three free searches per day and additional analyses parameters not available on the free version. The paid version will enable you to access all the parameters as well as remove the limit on the number of searches.
Another tool to analyze long-tail keywords is Wordtracker. It’s easy to use interface makes it a gem for long-tail keywords research. You type in your keyphrase into the search box and hit the search button to get a list of keywords. This comes with additional data such as search volume and competition for each long-tail keyword.
The tool has both paid and free plan, the free plan only displays about 50 suggestions in relation to your chosen keyword as well as limited searches. To unlock the full potential of the tool you will need to subscribe to the paid plan.
5. Google’s Keyword Planner
There was a time that Google’s keyword planner formerly known as Google keyword tool was free for all to use. It is still free to use but this time it is only available when you run a Google Ads campaign. It originally intended to help users established superior PPC campaigns by providing ideas on certain keywords and the competition.
Over time, content writers found it very useful for researching keywords especially long-tail keywords. It helps you analyze your keywords by providing metrics like search volumes and even future forecasts on your chosen keyword.
6. Keyword Tool Dominator
This tool is quite different from the ones mentioned above in the sense that it allows you to get the top phrase associated with different platforms. All the tool needs you to do is put in your keyword and select a location.
You carry out analyses for long-tail keywords on not just Google alone but on other platforms too like eBay, or Amazon. The tool will show you the outcome for your keyword research along with a ranking number. A lower score bodes well for your chosen keyword.
However, the free version of the tool is limited to three daily searches. To increase the limit, you will need to create an account. Afterward, there is a one-time fee to allow limitless searches.
In SEO, a keyword is a basic ingredient. Even thou, there is not much focus on stuffing your content with these keywords, however, they must be included. In fact, overloading your content can result in a penalty from search engines. The key is putting these keywords in your content at the required amount or else, your content is as good as lost in the wide ocean of search engine results. The use of long-tail keywords brings an added advantage to help your content find the right audience.