Despite offering the best service or product, an online business may not survive on word of mouth marketing and local marketing alone. To remain competitive in today’s world, companies of all sizes ought to establish a presence online to reach a larger client base and connect with people.
Developing an Online Presence
1. Make a Professional Site
Before you decide to do anything else, be sure that your business’ site is welcoming and polished. Test the site to make sure that it works on your customer’s end.
2. Take Advantage of Local Listing Services
To catch the attention of local companies, make sure you use local listing services, which make it possible for your company to appear on services such as local yahoo and Google map searches.
The major three are Yahoo Local, Bing Places and Google Places. If you want to go the extra mile in local listing, use summondigital.com for getting the word out about your business.
3. Spend Money on SEO (Search Engine Optimization)
This particular service allows your company to appear on the first pages of search engine search results. This will make it more likely for your site to be found among other sites.
The authentic ways to optimize the site include writing original, informative and interesting content, posting images with alt tags (so people who use Google image search can easily be directed to your site).
4. Promote Your Business to Your Client Base
Placing ads on the Internet is generally pricey, particularly if you want to reach large groups of people.
By focusing on your ads, you’ll be able to attract the type of visitors you want to your site. Probably the best way of using this method is by investing in Pay Per Click. This particular service shows your ad to people on relevant sites and those who do relevant searches.
This will increase the chance that audiences of your advertisement can actually click through it. Remember that various other search engines offer this service as well.
5. Take Hold of Social Media Marketing
Twitter, Facebook, and LinkedIn, among others, are becoming essential for doing business. Spend some time to put together intriguing, notable and educational profiles for your business on each and every platform and check out others such as Tumblr and Instagram, depending on your services or product.
Facebook serves as the most beneficial part of your social media presence. As an entrepreneur, you must attempt to populate every available section of the profile, such as displaying a visually interesting cover photo. After that, you can start to fill the wall with relevant blog posts, such as business events and updates.
Instagram and Twitter can easily be used to momentarily update your visitors on your new products and solutions or promote your product using hashtags. Posts to all these platforms can be short videos, pictures, or just textual content presenting your products or brand.
Hashtags are useful to tag all these videos or pictures and spread the business’ identity in a simple but productive way.
Connecting with The Prospects
1. Write a Blog
An interesting and well-written weblog is an important way to draw people in and keep them involved in your company. Make sure that you post on a regular basis to hold clients’ attention.
One full advantage of being a small business operator is that you can easily make this blog personal. It doesn’t mean you should share personal information with your visitors, just that you can share your own thoughts on the products, services and the brand. This is generally known as a “lifestyle blogging” and has become a significant part of the way small companies communicate with their customers.
2. Take Part in Relevant Online Discussion Boards
Discussion boards are crowded places where relevant groups meet to explore different facets of whatever their interest is. By posting in relevant community forums, you can showcase your competence and potentially attract customers.
Steer clear of solely pushing your product or service, having said that; focus on taking part in the discussion at the same time. Authentic helpfulness in discussion boards builds people’s trust and boosts your online popularity.
For instance, a small company owner who resells classic wristwatches might create an identity for himself on watch discussion forums by helping other people identify fake watches.
3. Manage Social Media Accounts
Only having one account is not enough. You should frequently update your all accounts with your business activities (sales, new services or products, etc.) and relevant posts from elsewhere online.
By posting on a regular basis, you’re basically advertising to your customers for free. As with blogs, you can use the services of some agencies to update your social media account if you think that you don’t have enough time to do so.