People pay huge amount to SEO agencies for improving their site’s ranking on Google search results. But SEO is not a onetime do and forget kind of activity. Basically it is a framework and you should follow the guidelines for each article on your site. Among many other optimization factors, keywords are one of the primary factors that decide the ranking of a webpage. When you write an article, it is hard to guess how many visitors will read that page which is generally out of your influence. But it is easy to influence on the keywords and ensure that the topic is revolving around the keywords.
In this article let us explore more on how to choose right keywords for your articles to improve the ranking on Google.
Setting Up Guidelines for Your SEO Framework
Below are some of the simple guidelines for your SEO framework which should be followed on each page on your site:
- Decide the objective of the article – it could be written for advertisers to get more revenue or aiming for more conversion to get customers.
- Finalize the focus keywords for the article. You can use simple keyword research tools to choose the most profitable words.
- Insert the keywords in page title, meta description, first paragraph, heading and prominent places among the content.
- Ensure the article has >500 words so that the keyword is not stuffed and the density is in an acceptable manner.
How to Choose Right Keywords for Your Articles?
Once you have a SEO framework and a topic then use simple tools to do keyword analysis before start writing the article. There are plenty of free and premium tools available for this purpose. Let us take an example that you have niche site on “WordPress” and looking for the topic to write an article.
Google search has automatic prediction to list down the most popular search queries when you start entering the keywords. Open Google search and enter “WordPress” and press the spacebar on the search box. You will see the predictions like below:
This is an indication what people search in Google related to “WordPress”. You can choose one of the predictions as keywords to start your article. There are also keyword suggestion tools using Google Search API to give up to 10 highest searched terms.
Google Trends is the tool helps you to check the comparative analysis of multiple keywords. It basically shows the comparative trend for the given keywords. Compare the keywords “WordPress Login”, “WordPress Theme”, “WordPress Plugins” and “WordPress Hosting”.
Hover over the above graph. It is a clear indication that “WordPress Login” is the keyword searched almost twice than any other terms used for comparison.
Google AdWords Keyword Planner Tool
Keyword planner is a free tool part of Google AdWords account. You can just register for an account and start using the tool to find new keywords, search volume and statistics.
You can enter multiple keywords at once and get the monthly searches, competition and CPC bid.
This is a wonderful tool for doing keyword research. Just go to semrush.com and enter the keyword on the search box, choose country and hit the search button.
SEMrush will help you to get the data like related keyword phrases, organic search volume, CPC and the trend.
MOZ Keyword Explorer Tool
MOZ keyword planner also helps to get search volume, keywords suggestion and SERP analysis of any given keyword. Also you can get the difficulty level indicating the how easy or difficult to rank on the first page for the given keyword. For the keyword “WordPress Theme”, the difficulty level is 100 indicating it is highly difficult for you to rank on the first page.
When you analysis “WordPress Login”, it has the difficulty level of 52 with almost three times more search volume. So if you are targeting on first page of Google, it is easy to achieve when your keywords are focusing on “WordPress Login” rather than “WordPress Theme”.
You can do daily analysis of two keywords for free on MOZ keyword planner. We assume this is sufficient for an author especially when your topic is finalized.
We hope one of the above discussed tools will definitely help you choose correct keywords for your articles. Once the article is finished ensure to check the keyword density with any of the keywords density checker tool. Remember the recommended keyword density is merely 2.5%. If the keyword density is 10% or there are other words used more on the article then rewrite the article. Either you can reduce the number of occurrences or change the keyword to the one used more on the article.