Proper keyword research is vital to blogging for good SEO purposes. Solid keyword planning is the foundation of your content strategy and it goes a long way in influencing the success of your blog. A well-thought-out and researched keyword serves as a source of high-quality web traffic to your blog.
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Therefore, keyword research is the front and center of many good SEO practices. If you are not using proper keywords, it will greatly hinder the success of your blog. This is enough reason to take your time on keyword research and pinpoint your content strategy in the right direction. You can use several keyword tools for your blog but the best version out there is what we have compiled in this list.
1. Ahrefs Keyword Explorer
Out of the countless tools out there used for keyword research, Ahrefs is one of the standout tools with a slick interface and in-depth keyword analysis. Many bloggers turn to the tool to carve an outstanding content strategy. The tool is able to carry out a broad keyword analysis based on clickstream info. The keyword research tool also revamped their tool recently to give you a new look keywords explorer with improved performance.
You get access to data like search volume, clicks, keyword suggestions, keyword difficulty score, and more. The tool allows you a 7-day trial offer on two of their plans, which are standard and lite. Then you have to subscribe and pay for any plan of your choosing out of four plans.
2. SEMrush
There is one key difference that this keyword research tool has over other research tools. It shows certain keywords that your competitors use. Rather than just creating an endless list of keywords. So, this keyword tool helps you cut down to the chase. Unlike Ahrefs that is based on clicks metrics, SEMrush depends on the overall estimated organic traffic to rank your keywords.
Therefore, you get an estimated organic visit for a keyword on a monthly basis, the traffic cost that shows the values of the keyword traffic judged on Google Ads CPC. A keyword with low organic traffic but high traffic cost indicates such keyword leads to purchases and likely used by sellers of products and services. If you are interested in organic keyword data, SEMrush is a good place to start.
Other features that tool possess include global CPC distribution stats, the discovery of long-tail keywords, annual keyword trends among others. There is a 7-day free trial. Then you will need to subscribe to a plan.
3. Google Keyword Planner
The keyword research tool is not complete if there is no mention of the Google keyword planner. Many regard it as the redefining keyword tool. Although the tool serves you with the most basic features, the accuracy is what makes it a standout. Its data comes straight from Google and the outcome of the keyword research blend well with the monetization of AdSense.
Even thou, the research tool itself is free; however, you must possess an AdWords account to utilize it. The way Google keyword planner presents your keyword data is neat and clear. You get stats on competition level, the average searches per month, CPC, etc. Additionally, the tool is able to give variations of the keyword you supplied as well as synonyms. Despite this simplicity in functionality, Google’s keyword planner is still a choice keyword tool for businesses.
Related: 11 reasons to use keyword rank tracking tools.
4. Serpstat
This is a different ballplayer when it comes to keyword research for your blog. It serves as an all-inclusive SEO tool with the keyword research tool part of its key functions. So, apart from researching keywords, this tool also helps with your blog optimization. The uniqueness of the tool lies in its in-depth evaluation of pages. The platform is page-centered in its analysis and you are able to access data on the position of several pages over time. You can check if the ranking of the pages is dropping. This is useful for observing how a page is performing for a certain keyword in between two periods. As well as monitor how algorithm updates affect such keyword.
Additionally, you can access search suggestions and questions that are popular with people. This information is sourced from real searches. This gives an entirely new viewpoint on content ideas that drive traffic. This is also a paid keyword research tool.
5. Ubersuggest
It is one thing knowing the keyword you are trying to target. If you are devoid of ideas for keywords to use for your content. Then this is where this keyword research tool comes in handy. It allows you to research keywords that fit in with your blog, content strategy, and marketing aims. It does this through suggestions of keywords and content ideas for a specific phrase you enter into the search box.
Therefore, you are lacking in creativity for keyword ideas; this keyword research tool can point you towards new ideas. However, you must be prepared to shift through thousands of results to get the most appropriate keyword to suit your blog.
6. Moz
Another top keyword research tool, Moz helps you uncover the best performing keyword for your blog. You can generate and manage lists of keywords in a single place. You get to choose, group, arrange and do keywords and key phrases comparisons. The tool can predict keyword with 95 percent accuracy using search volume estimates. You also get data on organic CTR, click-through-rates estimates, SERP difficulty as well as gauge competitiveness.
Moz has four pricing plans you can choose from depending on which suit your needs and requirements.
Conclusion
Ultimately, we have some factors that determine which keyword research tool you will use. It could be your budget, content strategy, blogging niche, etc. We must say your budget goes a long way in influencing your choice of keyword research tool. Depending on your budget, you could opt for the free keyword research tool or the paid version. For those on a low budget, you could opt for tools like Serpstat, AdWord & SEO Keyword Permutation Generator, and Google Keyword Planner. However, if you want a more comprehensive tool with a high budget, you could opt for tools like Ahrefs, SEMrush, and Moz.
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