If you want to start a small business, obviously you need a website through which you can reach out to your potential customers. However, you can’t have a site that’s created by an amateur with poor skills and navigational loopholes. It needs to be set up by someone who can give you a professional site for a professional image. That’s why you need to go to a professional web designer.
Design Tips for Business Websites
Here are some parameters you need to take into account when having your website designed:
1. Purpose of Your Website
Any business owner wanting to set up a website wants to either provide information regarding his line of business or use it to behave as an online store. If you want to set up a retail store, you will need to set up a payment gateway. But if you are offering a service, you can bring in a call-to-action on your website.
Whatever the purpose of your site, the underlying need for clients can never be undermined. Whoever your users are, they should be able to access it easily and navigate through your site smoothly.
2. Plan Your Site
By having a proper road map of your site, you can introduce your website to your customers and online visitors. Not only can it help readers who are looking for specific pages of your website, but it can also let you track its layout and structure. You should ensure that your page load time don’t stretch to 10 seconds or more. If your site is well-designed, it will pop up in a flash.
3. Choose a Relevant and Direct Domain Name
A very important feature of your site is your domain name or the URL you’ll be giving out to your potential and existing clients. To keep them returning to your site, you need to have a name that’s easily memorable. Keep it short and direct, not over smart.
The tail off of your domain name or your top-level domain is also something you need to decide. Depending on the nature of your business, you should register either as a .biz or .net. After selecting your domain name, confirm its availability through domain registrars like Web.com, Wix or GoDaddy.
4. Good and Engaging Content
If you have updated, relevant and engaging content, it will help drive traffic to your site. It will also help improve your site’s rankings on search engines. Ensure that your site has easy-to-read content by setting it in good colors and fonts. If viewers find your text tough to read, they will exit out of your site and move on.
5. Make Your Site Mobile-Friendly
Each page of your website should have a navigation menu. However, your site menu needn’t be linked to the other site pages, particularly if yours is a huge one, but only links may be offered to the main pages. This will ensure that your visitors needn’t return to the home page every time they need to search for something.
6. Test Your Website for Proper Display
Test your website on popular platforms and browsers to check if it displays perfectly. Quite often, scripts work in one browser but not in others. To make the necessary corrections before you go live, you will need to add functions like browser detection.
7. Publicize Your Website on Social Media Platforms
If you haven’t yet got a business profile on LinkedIn, Facebook or Twitter, market it on these platforms. Add links to your home page. By doing this, you will increase the reach to your audiences manifold and you will alert your potential and existing customers about the happenings in your company.
Post all events regarding your company on these platforms and keep people in the loop about your company and brands.
8. Include Meta Tags
By adding meta tags, you will not only have a very attractive site but you will also help search engines index your site and offer it to their users. Without adequate meta tags, your site will attract less traffic.
By using all of these factors, you can build a professional website for your business and prosper.
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