Instagram is one of the most successful digital application and social media network nowadays, as more than 1 billion people use it on a monthly basis. According to Instagram, all Instagram users combined create around 95+ million posts and pieces of content each day. This fact shows how engaged the Instagram community is. It also reveals amazing business opportunities for the brands that wish to connect with their target audiences.
8 Reasons to Promote Your Blog with Instagram
Promoting your blog through this powerful social network will only bring you benefits. Instagram marketing doesn’t necessarily require paid advertising. You can gather followers around your business page and benefit from every day consistent traffic. In today’s post, we’re giving you 9 strong reasons for which you should use Instagram to promote your blog. The benefits will show up in different degrees, depending on your blog’s niche and on your campaign’s objective, budget, strategy, and implementation. Let’s take a look.
1. Instagram’s Popularity Keeps Rising
A recent study shows that 40% of customers are responding better to visual content than to text content. Considering that Instagram’s famous for the amount of visual content published, you should find ways to promote your niche blog through the same type of content.
Instagram’s popularity is consistently growing, as in only 2 years, the giant social network has managed to double its user base. Back in 2016, Instagram used to have 500 million users. In 2018, Instagram’s numbers have grown to 800 million monthly active visitors, so that’s a considerable upgrade in 2 years’ time. Your blog can benefit from these incredible numbers. Fortunately, you’re just one decision away from starting your Instagram marketing journey. It’s never late, yet the earlier you start the more you’ll secure your competitive position.
2. Speak Thousands of Words Through Pictures
You know that one picture can speak a thousand words, right? Well, big brands know it too and they took action already. Most brands are now on Instagram, showcasing their stories and purpose with the public. Moreover, different visual content can raise different subjects of discussion and could solve different needs of the customers.
According to a HuffingtonPost report, Instagram photos receive better engagement than videos. Compared to text, well, the differences are quite huge. The lesson that needs to be learned is that powerful visuals create engagement, especially powerful pictures.
3. Leverage Short and Interesting Videos
In 2016, Instagram introduces the 60 seconds video sharing feature, an update that gives users access to multiple editing options and filters for their videos. This new update made Instagram even more popular and has encouraged the average Instagram user to post more videos on his feed. In 2016, Instagram launches the “Stories” feature, which is quite similar to Snapchat’s stories.
If your blog leverages video content, you must take advantage of Instagram’s amazing video sharing features. For example, you can post a video that describes some of your daily published blog posts, which have a text form. This way, you’re gaining extra free traffic on a daily basis!
4. Showcase Products, Services, and Behind-the-Scenes Moments
Use behind-the-scene pictures and videos to display the way your company works. Give your blog reader a feeling that you’re not just a formal entity but rather a team talented professionals who strive to give value to its followers.
5. Hashtags Can Improve Your Brand’s Awareness and Website Traffic
Hashtags are amazingly powerful if they’re used in the right ways. Instagram allows you to use up to 30 hashtags, but BufferApp suggests that posts that exceed 11 hashtags will generate the best engagement performance. You can use different #hashtags just like you would use “tags” on YouTube to describe your videos.
But that’s not it. You can discover #hashtags that are already popular and tag your content according to the most relevant ones. Believe it or not, this simple hashtag strategy can bring new targeted visitors back to your blog in a matter of seconds!
In addition, when you decide to implement hashtag marketing consistently, you’ll slowly improve your brand’s awareness along with your traffic. It’s simple; the more numbers you bring back to your site the more benefits you’ll get in the long run.
6. Advanced Advertising Features and Options
Instagram is eager to present case studies that present how their advertising features could generate exponential results for companies and individuals that use it with care. They’re giving each advertiser the ability to measure specific metrics such as awareness, reach, likes, followers, comments, and also the ad recall. Measuring your paid campaigns is extremely simple on Instagram, even if you’re not a tech-savvy blogger.
7. Your Competition Might Already Be Using It
Did you research what your competition is doing and how they are promoting their products and services online? How about their content? Do they use videos, pictures, or text? What channels do they leverage the most?
In case you find out that Instagram’s amongst your competition’s top priorities, you should definitely consider entering the stage. Otherwise, you’re losing a lot of potential traffic, leads, and eventually sales. Pay attention especially if your target audience is younger. Compared to many other networks, Instagram has a very young demographic. Leverage it properly!
8. Instagram is Owned by Facebook
The last reason why you should use Instagram to promote your blog is the fact that it is owned by Facebook. What does that do for you as a blog owner? Well, you can rest assured that Instagram will continue to grow in features and popularity. You can be certain that lots of money is currently invested for optimization of this social network, and you can relax, knowing that it will continue to be a stable and consistent source of quality and targeted traffic for your blog.
Moreover, as you can probably notice, Facebook is now more than just a social network. It is a giant corporation that fights to gain a competitive advantage in today’s digital environment. Stay with the winners and you’ll reap the rewards of the winners.
If I were to lead my own business today, I would definitely consider Instagram as a primary source of traffic for my blog. The reasons are obvious, powerful, and palpable. As a last tip, make sure you learn everything that there is to learn right now, and also keep yourself updated with the latest news and updates. Good luck!