5 Ways to Get Local Traffic to Your Website
The common challenge for every business owner is to establish a strong web presence. Especially generating a local traffic is the most important for any small business owners. Search engines provides special options like click to call and adding business locations to make sure you can convert the traffic into sales. Hence optimizing your site for local search engine rankings is a key factor to success in your small business strategy.
Local Web Traffic for Small Business Owners
In this article, we will discuss various tips for getting more local traffic to your site with an example. Let’s take a Google search query example “organic tea shop in new york”. Below is the search results in Google for this query. This will give you an idea of how to get local traffic from Google search results.
1. Add Business Location in Google Places
Make sure, the search results show your business location along with the phone number when a customer searches in Google. Most of the local customer prefers to call and order their items at their doorstep which gives you a great business opportunity by displaying your phone number in the search results. If you opt to advertise with Google AdWords or Bing Ads then do not forget to add your business location in your ad and set the geo-targeting to your local area. This is one of the simple and easy way to get local traffic to website you own.
Learn how to add your business in Google Business Place.
2. Make Sure Visibility of Map in Search Results
The impact is clearly visible for the search result with map and without map. The map not only provides the location of your business but also indicates other details like working hours and the visitor reviews about your business. This is known as Knowledge Graph that Google collects from your business listings and reviews from popular websites. Therefore, when you have a good customers, request them to leave a review in Google Business. It will help you to attract more customers from the search results page.
3. Go Social
Facebook fan page is the third top in the search results which has a huge potential to attract more visitors to your fan page. This gives immense opportunity for you to update the latest events and happenings about your business in the fan page so that the visitor will get noticed and contact you if they are interested. This is applicable for other social networks like Twitter, Pinterest, etc. Create a page or account in all social medias and connect them each other so that when you post in one network it can be seen in every other network.
4. Target Top Four Search Results
Note the top four search results, all are from different referral sites linking to the same business and the business owner’s site is not displayed in the top four. This is the power of quality backlinking which is more simple and easier for the local businesses. Make sure you have an online presence in all the popular local websites.
5. Go For Local Classifieds Websites
Advertising your business in the local classifieds websites is a simple way of creating backlinks to your site as well as to attract the customers. This will also help the users to write a review about your business which will create a positive impact on the new customers. Out of four top results there are two from the popular local classifieds sites. Find out the best classifieds site showing top in the search results in your local area and go through their terms and conditions before you opt for advertising with them. Once you decided to go ahead, select the category of your business carefully. Select one or two categories which are best matching your business. Adding your site under many categories distract the user’s review as well as downgrade your ranking in the search results.
It is clearly evident that you need not to be a search engine expert to attract more local web traffic. Simply following the above 5 tips will definitely results in more customers to your business.