Publishers using Google AdSense on their sites should be careful in placing the ads on different sites. After approval of AdSense account you can place the ads in as many as sites complying AdSense policies. But you should remember that Google has set of brand violation policies for AdSense publishers. In this article, we discuss about the URL violation policy on using Google brands in site’s URL.
Why People Use Brand Names in URL?
The simple reason for using Google brands in any URL is to increase the URL relevancy to the content. Especially using the domain name including the keywords related to Google products is a dirty trick people follow. This will improve the search engine ranking of the site and results in getting more organic traffic.
Example of using Google brands in the URLs are as below:
When you place AdSense ads on any such sites containing Google brands in the URL you will receive an email notification from Google regarding the policy violation. In most of the cases, Google will only disable the ad serving to that particular site while the AdSense account still remains active. This means your ads on any other sites complying AdSense policies will continue to work fine.
Sample URL Violation Letter
Example of AdSense URL violation letter received from Google is as below. You can see this email in your AdSense account as well as in your Gmail. Check out more AdSense rejection letter examples.
Ads Serving Disabled – What Next?
After receiving notification you have the following three possibilities to act upon:
1. Ad serving is disabled on a primary site
If Google disabled ad serving on a primary site which makes considerable revenue for you then the only way is to take corrective actions as mentioned in the notification email and appeal to Google. Appeal only after corrective actions are taken such as deleting the pages or using new domain name and mention detailed actions taken by you in the appeal form. Learn more on how to submit policy violation appeal after corrective actions.
If the URL mentioned in the notification mail is your site URL then you may need to use ads in a new domain which is a big task in terms of domain transfer and traffic building to the existing level. Hence use AdSense on the sites which does not contain any brand names to avoid later difficulties. After you setup a 301 redirect for the site on which ads are disabled, your new site will automatically starts showing ads without appealing to Google.
2. Ad serving is disabled on one of the low revenue generating sites
If you have multiple sites and Google disable ads on one of the low revenue generating site it is not a good option to go for a new domain. In this case simply you can remove the authorization of the site in your AdSense account. You also can merge your site with another primary site if it is related and delete the violated site completely.
3. Ad serving is disabled on a site you don’t own
There are very less possibility for this scenario since you should authorize the sites you own in AdSense account. If you still receive a notification mail on a site which you don’t own which means someone is using your AdSense publisher id with or without your concern. The simple solution in this case is to remove the authorization of the site mentioned in the notification mail in your AdSense account. So, always ensure not to authorize unknown sites or avoid mistakenly authorizing the sites to claim the ownership. Also when you sell or move your site to another owner, remember to remove the site from the authorized list in your AdSense account.