Technology moves fast. However, mobile is more accelerated still with trends appearing with great regularity and challenging the way users and designers interact. Despite the challenges of 2020, there are still a number of mobile trends that we can glean and learn from. So, let’s get familiar with some of the biggest trends in app development we have seen this year and why they have gained such traction.
Top 5 Mobile Trends of 2020
Here are the top 5 mobile trends in 2020.
- Internet of things
- AR and VR
- Enhanced security
- App for small businesses
- Wearable technology
1. Internet of things
As our reliance on mobile increases, we are inviting this technology into all areas of our life, including our homes. Amazon and Google have led the charge in this space and they no longer just offer Home Voice Controls. Mobile users can now effectively control lights, doorbells and other domestic functions within a household. This has signaled an enormous mobile trend that we will likely see more of in 2021. Millennials and digital natives make up most of the population today, and so we can expect more digital innovations in the household and beyond.
2. Improved AR and VR
Augmented Reality and Virtual Reality on mobile are now comparable to what you would expect from a video game. You only need to look at the popularity of apps like Pokémon Go to see what potential exists. Google has teased out these features in their beta Google Maps enhancement. The mobile app will allow users to walk the directions to a destination that depicts camera visuals as opposed to a 2D representation of the route. Mobile apps that include location-based functions might soon jump on this mobile trend and provide an AR and VR component.
3. Enhanced Security
Security breaches still represent a very real threat for tech users. Mobile developers have risen to the occasion with enhanced security being a key mobile trend in 2020. With personal data required of users to tailor their service and experience, we are seeing more multi-step verification features. This is true especially when mobile payments are becoming more commonplace facilitated by Apple Pay, Google Pay, Samsung Pay and more. In order to combat distrust, mobile developers need to provide a comprehensive security function that users find adequate.
4. Mobile Apps for Small Businesses
2020 has ushered in a new way of thinking for small business owners. They no longer wanting to be sidelined by not having a smartphone app. Most of the mobile app agencies are expanding their work to small and niche businesses. In addition, the ever-present freelance designers community making app design more accessible. With all these trends, small businesses can now introduce an app to their sales and marketing funnel.
Apps can be especially successful for businesses operating in the local market with a substantial following and can use apps to share menus, community updates, place orders and facilitate training. That said, an app is not necessary for all businesses and will only yield a positive result if the user intent is there.
5. Wearable Technology
The Fitbit and Apple Watch might have been the first of their kind. However, wearable technology is continuing to hit the market with app developers thinking of creative ways to sync with these technologies. In fact, most of the popularity of these wearable technologies comes with the app pairing features. Businesses should be thinking of these technologies as another channel to engage with their users. Health, physical exercise and social connection appear to be the low hanging fruit here. So, if app owners are operating in this space, consider how you can translate your service to accommodate this format.
These are the top mobile trends of 2020. Only time will tell if we see further innovation here or if 2021 has other plans for the fast-moving mobile developments. If one or all of these trends surprised you, review your own channels with this newfound intel as see how you can capitalize on these trends.