Top 4 Backlink Checker Tools

In order to build and sustain a successful website depends on many factors and one of them is the building high-quality backlinks. Now, having these backlinks is never enough. You must also monitor them regularly for optimum performance of your website in the search engines. Initially, having as many backlinks as possible will easily get you a good ranking. However, with the frequent changes in search engine algorithms, the number of backlinks matters less now. Instead, the quality of the backlinks is what counts.

It is a highly challenging task to ascertain the quality of your backlinks without consulting tools that are meant for such tasks. These tools help you evaluate your backlinks as well as that of your competitors. This gives you an insight into what your competitions are up to and how to beat them at the game. However, there are just too many backlink tools to choose from out there. That is why we have narrow it down to the top four backlink checker in the market.

Top 4 Backlink Checker

  • SEMrush
  • Ahrefs
  • Moz
  • Ubersuggest

1. SEMrush

There are so many SEO tools in the market, but SEMrush has to be among if not the top SEO tool out there. It packs a robust array of tools to use with a backlink checker among them. Additionally, it has a huge database, which is updated every day. That makes it the perfect platform to evaluate your website’s backlinks. Furthermore, SEMrush enables you to analyze the links of your competitions as well. That gives you an insight into how to best them on the search engine ranking.

Related: How to do SEO analysis with SEMrush?

How to Use SEMrush to Check Backlinks Profile?

Go to the SEMrush website then log in your account if you have one or create one if you don’t. After logging in, you type in the website name into the search query and press enter.

SEMrush Homepage
SEMrush Homepage

This will load all the data about the website then you navigate to the backlink tab located on the left-hand side to check your backlinks data. There will be information on all the links including nofollow and follow links. You can choose which one you want to view.

SEMrush Domain Overview Report
SEMrush Domain Overview Report

In case you discover any bad backlinks you can add it to the disavow list using the “Plus Sign”on the right.

Backlinks Profile SEMrush
Backlinks Profile SEMrush

To use SEMrush to analyze your competitors’ links, you can do that by clicking on the “Add Competitors” link. The site allows you to put in four extra competitor websites.

Competitors Backlinks SEMrush
Competitors Backlinks SEMrush

2. Ahrefs

Ahrefs is another top-notch SEO tool that can provide a thorough analysis of your website. It is one of the market leaders in the SEO space and its backlink checker tool is amazing. The data quality Ahrefs provides is something to like about the site.

How to Use Ahrefs to Check Backlinks Profile?

To begin with, you need to have the Ahrefs account ready. Log in and enter the website that you want to analyze and press enter.

Free Backlink Checker by Ahrefs
Free Backlink Checker by Ahrefs

The next thing to do is to navigate to the backlinks tab and view all the links linking to your website. Here you can check which link is pointing to a particular page or site, and also examine every backlink to see which form they take on. You can also check how many times a specific site linked to your website as well as the domain rating.

Similar to SEMrush, Ahrefs also allows you to check a specific type of links like nofollow, dofollow, among others.

Ahrefs Backlink Profile
Ahrefs Backlink Profile

You can also check for broken, lost or new links to your site. Ahrefs provide highly detailed information, which is why some use the site mainly for backlink profiling.

3. Moz

One of the SEO experts’ best friend, Moz has been doing wonders in the SEO space and its tool never disappoints. The aim of the Moz link checking tool is to help you secure the required data to carry out superior smarter content ideation, link prospecting as well as link building research in little time.

The three main ways of using the link profile tool are to:

  • Check out links that are hindering your website progress.
  • Analyzing your backlinks.
  • Identifying the most valuable link building opportunities.

The beautiful thing about the tool is the speed with which it carries out the analysis. You should be expecting your search results delivered to you in seconds.

Related: Beginners guide to Moz DA and PA?

How to Use Moz to Check Backlinks Profile?

Create or log into your account and type in the website you wish to evaluate and click on the search button:

Moz Homepage
Moz Homepage

You are presented with an overview of the site backlink profile, however, Moz takes you further.

Moz Overview
Moz Overview

By clicking on the Inbound Links, you can view the details of each link.

Moz Inbound Links Checker
Moz Inbound Links Checker

In a similar manner to SEMrush, you can check the backlink profile of your competitors as well. You can compare up to two competitors by clicking the “Compare Link Profiles”. So Moz will provide you with quality data with accuracy and speed, which is simple to comprehend.

4. Ubersuggest

A relatively new player in the SEO industry. Ubersuggest the brainchild of Neil Patel also features a backlink checker alongside other fabulous features. It gives the option to check the links to your website as well as that of your competitions. To add to that, the tool is completely free to use for the time being.

How to Use Ubersuggest to Check Backlinks Profile?

Go to the website homepage and put in the site you wish to analyze and click on the enter button. Note that you may be required to sign in using your Google account.

Ubersuggest Homepage
Ubersuggest Homepage

You will be presented with the total amount of backlinks the website has as well as referring domains, dofollow links, among others. Additionally, you will be able to view the breakdown of the backlink profile like anchor text, link type, title, authority and much more.

Ubersuggest Backlink Profile
Ubersuggest Backlink Profile

You can also use filters to personalize your search results. Once you gather all the required data, you can export it and save it for future use.

Ubersuggest Search Filter
Ubersuggest Search Filter

Conclusion

One of the key aspects of SEO is building high-quality backlinks to help improve rankings on SERPs. Although it is true that it is impossible to immediately rank on top for your keywords. Notwithstanding, there are steps to take to ensure the success of your website. Having good backlinks for a website is one of those crucial steps. Along with other SEO techniques like quality keyword research, you can be assured of getting achieving about 90 percent of your target.

If you are able to optimize the use of the powerful backlink checking tools mentioned above. You can identify the key strategies that help your website SEO campaign become a success.  

Editorial Staff at WebNots are team members who love to build websites and share the learning with webmasters community. Follow us on Facebook and Twitter.

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