Google webmaster tools is a free feature offered by Google for site owners to submit and monitor their sites. Though there are many useful features available there are three important things a site owner should keep track through Google webmaster tools account after initial setup. Google shows these three top features in the dashboard when you login to your account to help you instantly access them instead of navigating through menu.
1. Monitor and Correct Crawl Errors
Crawls errors section shows all the errors encountered by googlebot during the time it visited your site. This section has two sub-sections – Site Errors and URL Errors.
Site Errors shows all errors faced when accessing server, DNS server and robots.txt file. This is an indication that the total site is reachable or whether there is a problem exists in hosting or DNS servers. Check each section and take corrective action, if required you can discuss the server problems with your hosting company for seeking more assistance. In general once setup your account these sections will always be in green unless there is a change in server or robots.txt file.
URL Errors – individual page level errors are listed under this section with the HTTP response code from the server. There are plenty of sub-sections indicating different types of error like not found, access denied and server errors for desktop, smartphone and featured phone. You can remove the errors by selecting the URLs and click on the “Mark as Fixed” button after taken corrective actions. Use “Fetch as Google” feature to check how googlebot see an error URL and troubleshoot accordingly.
2. Track Search Queries to Improve Search Ranking
Search queries section is the very useful feature displays top search queries and pages generated impressions and clicks for the selected period of time. Here you can find the queries and pages along with CTR and average position in search results. Here is how you can use this feature more effectively:
Sitemap submission helps googlebot to understand the structure of your site and crawl the URLs easily based on the Sitemap information. Here you can see the number of items submitted and how many numbers Google included in the search index. Items include individual posts, pages, custom pages, tags, categories and images. Here are some tips to use this Sitemap section effectively:
3. Monitor Sitemap Errors and Indexed URLs
Sitemap submission helps googlebot to understand the structure of your site and crawl the URLs easily based on the Sitemap information. Here you can see the number of items submitted and how many numbers Google included in the search index. Items include individual posts, pages, custom pages, tags, categories and images.
Here are some tips to use this Sitemap section effectively: