Does the following situation sound familiar?
You’ve invested thousands of dollars and countless hours developing your new WordPress website, yet your new website hasn’t met your expectations. Perhaps your site isn’t getting enough targeted traffic from the search engines, or your web pages aren’t ranking prominently in the organic section of Google’s search results. Or maybe you’re worried because your blog posts and other high-value content aren’t getting much social engagement.
You’re frustrated because your website’s lack of traction is negatively impacting your sales funnel and is preventing you from converting more of your site visitors into profitable customers.
If this sounds like your problem, don’t throw in the towel just yet. Check out the following actionable tips and learn how to do the following:
- Drive more targeted traffic from the search engines to your website
- Boost the organic rankings of your web pages on Google search results
- Generate greater social engagement for your content
Improve WordPress Site Traffic from Search Engines
Use internal linking on blog posts.
Interested in making navigation within your site easier for both users and search engine bots? By manually linking your newer blog posts to your related older posts with chosen anchor text, you’ll make it easier for search engines to find your most relevant content. Doing so will also guide readers to related content in your blog.
Link to pages with important content more often within your site.
Do you have important content on your site whose page you’d like to receive more traffic? You may link to the page with such content more often in your newer blog posts and on the sidebar to let search engines know that this content is important and deserves more attention.
Tweak your blog post titles.
Your blog post titles directly impact rankings on the search engine results pages (SERPs) as well as targeted traffic. Hence, you should optimize your blog post titles by adding the necessary keywords to make your posts rank higher on the SERPs.
It’s important that you choose the keywords and phrases that people actually look up on Google. You can use the Google AdWords Keyword Planner to check the global and local search stats, as well as the competition levels, of different keywords and phrases.
Use SEO tactics to boost the organic rankings of your web pages on Google search results.
Install a SEO plugin
Consider installing an SEO plugin to take care of numerous SEO aspects of your site. As soon as you install the SEO plugin, enable the rel=“canonical” tag for pages on your site. This not only helps search engines determine the original source URLs of content on your site but also eliminates duplicate content issues from WordPress sites.
A great SEO plugin is Michael Torbert’s All in One SEO Pack. Features include XML sitemap support, Google Analytics support, and Google Webmaster Tools verification. All in One SEO Pack gives users a broad range of options regarding link canonicalization, page titles, meta descriptions, keyword optimization, as well as tags and archives, among others.
Speed up your site with a caching plugin
Caching plugins make websites load faster and reduce the load on your web server. To decrease page loading times, most caching plugins cache static and dynamic content.
A great WordPress caching plugin is the W3 Total Cache. Features include page caching, browser caching, database caching, and object caching. Decreasing page loading times not only improves user experience but also helps improve a site’s rankings on SERPs.
Boost your site’s performance with a CDN
Another great way to decrease your site’s page loading times and speed up content delivery is via a content delivery network (CDN). CDNs—like MaxCDN—cache the static content of websites among numerous servers on its large network. CDNs then serve the content to users via the servers that are closest to their locations.
Use WordPress plugins to boost social engagement.
Though your content’s social engagement might be low, you might actually be creating awesome content that resonates with your readers. However, your content isn’t outfitted with the right WordPress social media plugins, which makes it difficult for readers to share your content with their social media contacts.
Consider installing the following WordPress plugins on your site to grow your social media following, increase social sharing, and encourage leads and prospects to interact with your brand.
The Instagram Feed
If your product or service relies heavily on visuals, you can use the Instagram Feed plugin to display aesthetically pleasing, customizable, and responsive feeds from multiple Instagram accounts on your website. This plugin is completely responsive and mobile-friendly, which ensures that the resulting layout looks great on any screen.
You can use the Instagram Feed plugin to increase your number of Instagram followers and generate buzz around your Instagram photos. You can also check some helpful tips on how to get your photos noticed on Instagram.
It’s important that your site visitors have access to your social media profiles. An easy way to give them such access is to use the Social Stickers plugin to display your social media profiles in the form of a “stickers” widget on your sidebar or footer.
Communication is a two-way street and you need to have contact forms on your WordPress site so that your leads and prospects can contact you. Gravity Forms is considered to be one of the best contact form plugins for WordPress-powered websites.
All users need to do is select their fields, configure their options, and embed the forms on their websites. Gravity Forms require no programming knowledge, can be set up really quickly, and are compatible with other types of technologies and platforms.
Interested in managing your site’s content through a great content distribution system? Jetpack is a free WordPress plugin that allows you to share your blog posts to your social channels right after you publish them. You can use Jetpack to share your blog posts to Facebook, Twitter, Tumblr, Google+, and other social media sites.
Additional features include clear and concise analytics, state-of-the-art security tools (including protection from brute force attacks), image editing tools, and post scheduling for content.