How to Submit Your Site to Baidu?

What is Baidu?Baidu Search Engine in China

Baidu is a search engine used in China having more than 75% of the market share. It is also widely used search engine among the Chinese or Mandarin speaking community in most part of the world including Singapore, Taiwan and Hong Kong.

Why Should You Submit Your Site to Baidu?

Submit WordPress Sitemap to Baidu

Chinese are one of the highest internet users in the world and approximately one million English searches are carried out in China per day. Baidu has more than 75% of the search engine market share in China while Google has over 15%. Moreover Microsoft is having a tie up with Baidu for the English search results, that means the English search results in Baidu will use Bing search engine and then the results will be displayed in Baidu’s Search result pages.

Search Engine Market Share in China
Search Engine Market Share in China

Even your site is not in Chinese language, We highly recommend submitting your site to Baidu. Your traffic will increase multifold if you can index your site in Baidu search engine.

How to Submit Your Site to Baidu?

Baidu offers site submission only in Chinese through Baidu Webmaster Tools account. A site needs to be submitted only once with the home page URL, Baidu search engine automatically includes all other pages of your site.

As far as we checked, at this point Baidu only allows mobile registration with the local mainland China phone number. No email registration is accepted.

  • Click here to register for a Baidu webmaster tools account and fill the details as shown below.
Baidu Webmaster Tools Registration
Baidu Webmaster Tools Registration
  • You will see different type of success messages based on the email you used for registration. For example, using Microsoft email accounts like Hotmail will show an integrated button to login to your Microsoft live account to check email instantly.

Baidu Webmaster Registration Message for Yahoo! or Gmail ID
Baidu Registration Message for Yahoo! or Gmail ID

Registration Message for Microsoft Email Clients
Registration Message for Microsoft Email Clients

  • A verification email in Chinese will be sent to your email id and activate your account by clicking on the confirmation link in that email.
Baidu Webmaster Tools Activation Email Link
Baidu Webmaster Tools Activation Email Link

Verification link is valid for 48 hours from the time of registration, if not activated within this time you may need to register again.

  • Nowadays Baidu made SMS verification or Chinese CAPTCHA verification almost mandatory for international registrations. Clicking on the verification email will take you to either SMS verification page or Chinese CAPTCHA verification page.
  • Using Microsoft email accounts like Hotmail or Outlook will generally take you to the verification page where you need to enter CAPTCHA code in simplified Chinese. You can use trackpad handwriting if simplified Chinese language pack is enabled on your computer or use handwriting option in Google translate for writing Chinese CAPTCHA code and then copy paste it in the text box.
Baidu Simplified Chinese CAPTCHA Verification
Baidu Simplified Chinese CAPTCHA Verification
  • Using Gmail or Yahoo! for registration will generally take you to SMS verification page. Choose the country code from the drop-down, enter your phone number and click on the “Get Verification Code” button to receive a SMS. Enter the received code in the box below and click “Submit” button to complete the registration.
Baidu Webmaster Tools SMS Verification
Baidu Webmaster Tools SMS Verification

Baidu does  not list down all country codes in the drop-down (refer comments). In this case you can try by changing your registration email id after clearing browser’s cache.

  • Using local Chinese email accounts like QQ, Weibo or 163.com sometimes not require this additional verification. Weibo also has an integrated account to login to Baidu services.
  • Once you successfully registered, click here to login to Baidu webmaster tools account. Enter user id (email id or phone number) and password to login to your account.
Baidu Webmaster Tools Login
Baidu Webmaster Tools Login
  • Navigate to the first option “Site Management” and click on the “Add New Site” button as shown below.
Add Your Site in Baidu Webmaster Tools Account
Add Your Site in Baidu Webmaster Tools Account
  • Enter your site URL and click on “Add a Site” to submit your site to Baidu.
Submit Site in Baidu Webmaster Tools
Submit Site in Baidu Webmaster Tools

Content guidelines for Baidu site submission

  • No sexual and offensive content

Make sure you do not have any pornography and politically controversial content in your site. China has a great internet censorship and if your site has any illegal content there is no possibility of indexed by Baidu.

  • At least have a single page of your site in Chinese

It is recommended to have a complete Chinese site for Baidu, if not possible make sure at least one page in your site is in Chinese. Add the below meta tag in your Chinese page to inform the crawler that your page is in Chinese.

<META HTTP-EQUIV="Content-Language" CONTENT="ZH">

If you are planning to translate your site then ensure all the keywords are translated into your new site. Unlike Google, Baidu will not index the new English site, hence submitting your new English site may not bring any results.

  • Create your site with a Chinese domain and host it from China

Baidu prefers to index the sites hosted in China. You can easily find a Chinese hosting service having servers in China. Your domain name will end with .cn or .com.cn.

You can also submit your site to Baidu through Baidu Webmaster Tools account which offers various site optimization tools like Sitemap submission to Baidu search engine.

Anonymous site submission offered by Baidu was discarded and the only way to submit your site now is registering through Baidu webmaster tools account

Editorial Staff at WebNots are team members who love to build websites and share the learning with webmasters community. Connect with us in Facebook and Twitter.

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90 thoughts on “How to Submit Your Site to Baidu?”

Leave your response.

  1. I’ve managed to login, but no matter if I choose from the drop down http or https, baidu tries to verify my html tag by accessing the http version, which of course redirects to the https version, and then baidu shows me an error: verification failed! reason: 302.

    Any Idea how to resolve this? anyone?

    Reply
  2. Once a new domain ( no authority transfer) has been submitted via Baidu webmaster tool, how long does it take in average to have your site indexed on Baidu?
    Thanks!

    Reply
      • So without a mainland china number I cant register at all? How can i get a number in china from south africa? ?

        And how to make ad revenue like google adsense, but with baidu or tencent or ali baba ad revenue plans similar to adsense ads, i know google is useless in china? Any advice would be greatly appreciated.

        Reply
  3. So, if Baidu are linking up with Bing – will registering with Bing be enough……? Or to get extra traffic, will it still be necessary to submit to Baidu also?

    Reply
  4. I am trying to register on “passport.baidu” for webmasters tool for my website via email option.
    When I go for the registration button, it does not move to the next page, I am not able to register my website.
    What is the problem I am not able to understand.All the fields are filled correctly, still it does not successfully register my website. Kindly help what is the issue !?

    Reply
  5. I have also tries several time for submitting the html,file codes to my website but my site still shown “not verified” i think this Search Engine is only for Chinese.

    Reply
  6. The captcha page has changed and now requires that you select and match 3 identical images and then translate a Chinese word into Chinese image. Although selecting and matching the images is ok, if you can’t translate the word to an image it locks you out. This is obviously going to be difficult for none Chinese.

    Reply
  7. Hi! Thank you for this post. But I’m stuck on a page that wasn’t on your screenshots. Anyway, it just don’t make sense for me to continue with the process as you’ve said that Baidu won’t even index a non-Chinese site. Great article though.

    Reply
    • Please try the link provided by Andrea in the below comment.
      We do site submission as part of our paid SEO service and not on free basis.

      Reply
  8. Thanks for this useful posts! You have done a wonderful job actually baidu is great source of traffic for any site so we must submit there for sure! I will definitely give it a try

    Reply
  9. We have submitted our site a week ago. It was a little bit difficult but the article was useful for us. Thanks

    Reply
  10. Hello,
    It appears that you are only allowed to register to Baidu with a Chinese mainland mobile phone number. Is this true?

    Reply
    • If you are trying for mobile registration then yes only local numbers can be used. If you are trying with normal email registration then there should be a drop-down to select an available country.

      Reply
    • Andrea, thanks for the URL submit in your May 11 reply. I tried this:

      “Through the link provided there
      http://www.baidu.com/search/url_submit.html

      and I think it was accepted this time. It could also be because a lot of time has past since my first attempt. During my first attempt I had placed their required http code in my web pages. Maybe by now they can see the code change.

      Reply
  11. I added the Baidu validation string to my site header code. I checked that the code is there via view source. I still keep getting this error message:
    不到一分钟前www.chinarealestate.ca使用html标签验证验证失败,原因:找不到验证的html标签或者验证的html标签内容错误。
    I wonder if I have to translate the English validation string provided by Baidu into Chinese or maybe my US Web hosting provider is blocked from Baidu. Any way to find out?
    Also my pages are all mixed text – both Chinese and English translations side by side. Should I place the in the header as well? Thanks

    Reply
    • Check you pasted the complete and correct verification meta tag and wait for sometime before clicking verify button. If still not working then go for DNS verification method.

      Reply
  12. I wanna submit my site to baidu. But it requires sms verification. I am from Bangladesh and I cannot register my mobile since they’ve not include the country code for Bangladesh. What’s the solution may I deserve?

    Thank you.

    Reply
    • If you are using Gmail or Yahoo! then try with any Microsoft email clients like Outlook. You will be prompted to enter Chinese CAPTCHA instead of SMS verification and check out the below comment on how to enter this. If you register with local Chinese emails like QQ, Weibo or 163.com, sometimes no additional verification is asked. Hope this helps!!!

      Possibility of adding your country by requesting Baidu looks remote in our opinion. Since SMS verification code or Chinese CAPTCHA is almost mandatory for international Baidu Webmaster Tools account activation nowadays.

      Reply
  13. Google chrome auto tranlsates a website for you, just use Google chrome. It’s pretty easy with Chrome.

    Btw. the layout of:

    “Click here to login to Baidu webmaster tools account. Enter user id (email id) and password to login to your account.”

    has changed significantly.

    Reply
    • That is a good option, but verification sometimes needs CAPTCHA code to be entered in Chinese. You can refer the comments on how to do this (login image is updated).

      Reply
    • Baidu asks for SMS verification randomly if it suspects the user is not a human. You can get the verification code on your mobile and verify the account.

      Reply
  14. Hi
    After I click on the email link, to confirm the registration I’m asked to enter a verification code… but it is in chinese characters. How do you pass this step ?

    thanks

    Reply
    • Google translate has an option to handwrite Chinese simplified characters. Use this link https://translate.google.com/#zh-CN/zh-CN/ to open translator and write the Chinese verification code using mouse. Choose the correct option from the choices and the actual character will be displayed in the translation boxes above. Copy & paste it in the submission form. Hope this helps.

      Reply
  15. give me any good idea that how to submit data like bookmarking, articles ,direcotry and many more work in baidu search engine promotion.

    Reply

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