Every article on a webpage should focus on a keyword which can be an individual word or a phrase. This helps the content to revolve around the keywords and rank high on search engine results. Also when multiple articles are focusing on similar set of keywords the entire authority of the domain will be strong for that keyword. For example, when you have 200 articles on WordPress tutorials and 50 articles on lifestyle, search engines tend to prioritize the domain for the keyword "WordPress". 

It is necessary to frequently monitor the ranking of your site for your keywords and take improvement action. Here we have a free online keyword position checker tool helping you to check whether your site is ranked in Google within the selected positions for any given keyword or phrase. Enter your site, keywords and the position to check in search results, the tool will show you whether it can find your site in the search results.