Importance of Optimizing Your Site Speed for SEO
Google has taken this phrase too seriously now that the world is just one click away due to the boom of the digital era. That’s why Google declared page speed as one of the criteria to determine the website ranking in 2010, and since then, page speed is one of the essential SEO components for Google. Page speed means the time a page takes to completely load and appear in front of the visitor with all its content. And it all matters!
If website speed was not in the SEO strategy of your marketing agency before, then here are some reasons why it should be their next top priority for better SEO results.
User Experience Counts
Wait for a while and think: what do you do when a website takes too long to load? Wait for it to load? Or bounce back? If your answer is the latter, then you are just like others. In this fast-paced world, site visitors need quick results – one click, just one click is the call!
And the reason why Google gives so much importance to page speed is because it values its users. Google is a business, and every business gives priority to users of its services. And today’s Google users are too fast, and impatient! They can’t wait for a long time for your page to load. It is just a matter of 3 seconds, and 53% of the visitors will leave your site if it will not load, according to a survey conducted by Google. This survey was conducted back in 2016, and it’s 2019, and since then, the world of Google has become way faster than before.
The users want a seamless experience, and Google knows it. If your website is not loading fast, it means you are not giving a good user experience, and if you are not giving good user experience, then Google is not happy with you. Result? Low Google rankings, despite all SEO techniques and tactics.
On other hand, it is not always possible for you to optimize all aspects of your website to speed up. The best option is to look for a SEO company does the work for you. If you are with tight budget, look for cheap SEO pricing packages to help boosting the speed of your site.
Engagement Metrics is Essential
Google’s algorithms also take engagement metrics into account to determine the fate of your website’s ranking. The number of website visitors, the time they spend on the site, and the time they take to switch off a website all fall under engagement metrics. Google takes engagement metrics as a way to judge the relevance of your website. Better engagement metrics means more relevance, and poor engagement metrics means less relevance to the user. It’s as simple as that!
If a user clicks on your website’s link, stays there for a pretty good time and shows more engagement, Google takes it as customer satisfaction and ranks your website high in SERP’s results.
However, if your website will be too slow, the user will quit it quickly. And the result is obvious: poor engagement metrics, poor relevance in Google’s eye, and poor SEO results. This causes your bounce rate on the website to go up. Between 20-40% is where you want to be and if your website has a higher bounce rate it most likely means that you have not optimized its well enough.
Crawl Budget Crashes
All search engines use web crawlers or spiderbot to browse the internet for website indexing – Google also uses it, with an allocated budget. Crawler budget means the total number of URLs a crawler can index for each website. No indexing means no search engine ranking!
Your page speed plays a major role in determining your site’s indexing rate. You might run out of your crawler budget with slow web speed before all your web pages are indexed. Result? No ranking on SERP – simple!
Your page speed should be good to get crawled by bots before running out of crawler budget so that your SEO can work. Otherwise, you could be slipping all those opportunities which you could have landed on your page with good Google rankings.
Many people consider page speed just another feature of a ‘good website’, little do they know that it is also an essential factor of ‘good SEO strategy’. Google was launched in 1998, and since then, it has surpassed all the leading search engines of that time. The only reason is that it values its customers and their needs, just like fast page loading speed.
Work on your page speed, get indexed in Google’s good books, rank high and win!