How to Generate AI Images in Google and Bing Search?

Both Google and Microsoft are competing heavily on implementing generative AI on their products. After testing text-based Search Generative Experience (SGE) and Bing AI Chat, now they are into generating images. Though you can’t replace human designers with AI images, you can use it for simple purposes like generating birthday cards or getting a Halloween design. So, here is how you can generate AI images in Google and Bing search.

Generate AI Images in Bing

Microsoft is ahead of Google in generative AI game with ChatGPT and other integrations. You can create AI images using free Bing Image Creator powered by DALL·E 3 from OpenAI.

• Open bing.com and make sure you are logged int with your Microsoft account.
• If you are seeing Bing Search section, go to the “Chat” section from the top navigation button.

• The conversation styles are used for generating text-based output and for image, simply type in the chat box about your requirement. For example, I type “can you generate an image for Halloween party?” and press enter key. Bing will create few images based on your input and show as a gallery.

• Click on the generated image to open it in Bing Image Creator. All generated images from your account will be stored in the history which you can access anytime later. You can see the recent items in the right sidebar.

• From Image Creator, click on the generated image to share, save, download the image or customize using Microsoft Designer online.

You can also access Bing Image Creator directly without going to bing.com. You can check the “Explore ideas” section to find inspirations for creating your images.

Note that the image generation process may take some time and you can use the free boosts to speedup. Below is an example image generated with Bing in JPG format and you may not believe it’s created with AI.

Generate AI Images in Google

It’s kind of lengthy process in Google Search as you need to use the experimental Search Lab feature called Search Generative Experience (SGE). Hope this feature will be part of Google Search soon so that you can directly use generative AI in search like Bing.

• Open Chrome and click on the Search Labs icon showing on top right corner of the new tab.

• Sign in with your Google account for getting access to the experimental features.

• Simply enable “SGE, generative AI in Search” option and accept the terms. Earlier, you need to get approval from Google to access SGE which is available for all users now.

• Once you enabled SGE, open google.com and type your query. I will type “draw an image for a Halloween party?” and press enter.

• Google will automatically generate AI images and show as a gallery like Bing.

• Click one of the generated images to see the auto generated description about that image. If you want more relevant images, then click on the “Edit” button.

• On the next screen, you can provide precise description and regenerate new set of images. If you like an image, click the “Export” button and download to your computer or upload it in your Google Drive account.

The downloaded image will be in PNG format and below is an example AI generated image from Google Search.

Final Words

As you can see, it is super easy to generate AI images in Google and Bing search simply by logging in your account. Surprisingly the AI generated images do not have any watermark on them allowing to use freely. Unlike Google, the process is simple and user friendly in Bing with separate Image Creator. Also, Bing can understand the queries better and you need to be more specific in Google SGE to generate relevant images. Hope the experimental Google SGE feature will get better in coming days for AI image generation.