Most people are starting to shift from desktop to mobile. A recent study from comScore The Global Mobile Report revealed that one-fourth of global users are using only mobile. We’ve passed the point where the use of mobile is just secondary to desktop use. As more and more online users prefer mobile, how do you get your mobile website prepared? In this article, we will explain various optimizations you can do to fix mobile performance issues of your website.
Fix Mobile Performance Issues
Here are some mobile site performance issues to you need to check on your website and learn some quick fixes you can do.
Under Preparation For Traffic
When you are launching a marketing promotion, you need to be prepared for to get more traffic to your website. While experiencing traffic spikes is basically a good thing, an unprepared website could cause slow loading time or worse, error in loading, thus, giving users a bad experience. Unable to handle traffic spikes leads to bad marketing which eventually can lead to loss of business. That is why is it recommended that you prepare your website for handling traffic 10x more than what you regularly received.
Here are some things you can do.
Minify Your Code
Reducing HTTP request can make your page lighter thus loading it faster. Also, try to combine your scripts or all your CSS files into one file to improve loading time. Likewise, image spriting, the process of combining all images into one single image can also help you improve your loading time.
Coding can be quite technical for marketers but you can always ask your developer to help you. So when you think your website can’t handle too much traffic, try to take a look at your back end and see what you can do.
Check From Your Host
Hosting matters in increasing your page load time. There are hosting services that use shared server for different websites. In this case, you might be able to increase your website specs. So in choosing your browser work on getting a Virtual Private Server or VPS system.
Use File Compression
In this process, when a user browse on your website, your server will deliver a compressed file of your contents and the browser will uncompress the file before delivering it to the end user.
Other things you can do are using a content delivery network(CDN), redesigning, make a cache handling strategy and improve your security network. Your website speed is crucial in successfully converting traffic to leads. Google reported in their study that 53% of mobile visitors will leave websites that takes more than 3 seconds loading time.
This means that even if you get enough traffic if your website does not work the way a user wants it to work, you will less likely to lead them down the sales funnel. So work on optimizing your website to increase user experience.
Too Many Redirects
Redirects can be bad for your website performance not to mention, costly on mobile networks. Unlike using desktops, redirects in mobile can be annoying as it prohibits a user from accessing pages fast. The first thing you can do it to map out your redirects. Check the number of redirects that your website is using. Then, if possible, you need to remove redirects that are not really necessary.
Moreover, you check your links. You may have linked to pages before which are now redirected. Check on the landing pages and edit your links. Mobile redirects are one of the major time-wasters in mobile. It can add milliseconds in your loading time thus, slowing down your mobile site speed.
Other Issues: Not Working Buttons, Overlays, Poor Menu Navigation
There are other issues you might not be aware of but is affecting your mobile site performance. Some of these issues need to be solved immediately before it affects your lead generation and conversion.
Here are some common issues your mobile website might be experiencing.
Unactionable CTA Buttons
This is very common in mobile ecommerce websites. Perhaps there are buttons in your pages that does not direct to a page. So in designing your buttons, consider some of the practices to make it actionable. Stick to the basic principles such as the shape, size and padding. Likewise, use color and other highlights to improve clarity and user recognition.
There might be pop-up pages that hinder a user to consume the main content. This can be annoying and can lead users to leave your site. Pop-ups on your mobile website are not okay. It could harm your SEO and could drive users away. So considering removing it from your site.
Poor Menu Navigation
When one of your elements does not work or is missing, it can affect your website usability, thus, resulting in undesirable results. Navigation is one of the cores of your website usability. You need to make your navigation simple and clear to attract mobile users and improve the experience. Make sure all your navigation elements are clickable and use categories to help users run through various website sections.
Mobile devices represent the major internet traffic and clearly, any business who wish you leverage mobile for their business growth should put extra attention to the mobile website performance. Take time evaluate and reassess your mobile website. If you want to achieve a clear understanding of how your mobile site works for your visitors, you need to be committed to testing and regularly updating your website. Optimizing your website could often cause major headaches, especially when you have to deal with all the technicalities, but it could be worth all the headaches when you can finally enjoy the traffic, the engagement and conversions it can bring to your business.