What is the perfect length of blog posts for search engine optimization? It is one of the most commonly searched questions as well as debated by the people who operate websites and publish content. The answer is not as simple as the number of words in content. As many elements should and can be taken under consideration when selecting the ideal length for your descriptions, blog posts or articles.
Considerations for Ideal Word Count
Among many factors, the two most important ones are:
- Who are your target readers?
- How long your post must be to successfully deliver the information in a way that resonates with its visitors?
Majority of the people assumes that the content with fewer words is better for visitors. As they are faster and simpler to read and no visitor wants to keep an eye on the screen for an extended period just for an article. We all are aware that the attention span of most readers tends to be shorter. But does this indicate that articles with less length give a better experience to visitors, and as a result provide a more organic position in search results? Most probably, the answer is no.
There are hundreds of factors which determine to rank that are taken under consideration by Google for SERPs. Among these factors, some are affected by the experience of visitors. But, how the length of the content plays a role in search engine optimization of your page?
Statistics Mostly Don’t Lie
What is the perfect number of words you must see on a word counter for your blog post to not only improve your rank but to satisfy the visitors? Stats are one of the best things to start with, but they sometimes can also be manipulated and are not reliable. So, let’s get clear from the beginning that despite the number of words, your articles will be of two types, it can be a good one or a bad one.
After inspecting thousands of pages of articles, search engines will check which article is a nasty one, which is good, and which is average. They also examine the length of the content, and the way it may influence the audience in a good or bad way when it comes to pure practicality.
It is true that the content with a less number of words is more comfortable for some visitors to go through. But is a simple one-word answer to the query of the visitors enough for what they are looking for? No doubt, few problems can be responded in a single word, but that mostly is not a good quality article. Search engines like Google mostly know that a one-word solution with no sourcing or explanation is not sufficient to distinguish between the articles as educational, high-quality, and descriptive.
A single word answers that can be regarded as helpful and can score the high rank in Google which is also known as position zero. Moreover, good articles are of various forms. They are often accessible and compelling to read due to rich media, sensible formatting and sourcing. Google looks for facts, evidence, and substance from content on every topic. This means that the articles with long length mostly contain all of these factors injected into them. It is the main reason behind the fact that wordier content has a better rank in search results as compared to the short ones.
The average length of the content that appears on the first page of search results is about 1900 words. That’s a bit longer than the 300 or 500 words of material that the majority of the webmasters think is perfect to get a good rank.
Word Count Fixes Errors
There are hundreds of tools available over the internet that offer services like word counting, but there are very few that can notify and take care of your tiny little flaws. Just like your material requires quality it also demands proofreading because there are diminutive errors that do not come to notice while writing. That’s because the topic occupies our whole concentration and if we start looking for errors while writing, then there is a chance of adding un-relevant material.
Writing is a skill and can be acquired by working hard on your cognitive ability. When it comes to grammatical errors no matter how professional you are at writing, you always at some point slip some punctuation details. These online tools are a part of every writer’s life because they fix errors which weren’t found even in proofreading and not only that, these tools also let you know about the most used words so you can replace them with the most relevant ones.
Word count is also necessary for local SEO and product descriptions because not all the sites allow you to enter a full page material. There is a word length described on each website for providing your products or services a better appearance. For example, the Android Store and the Apple Store have a limit of words, which is why it is vital to keep the primary details in mind while describing your product in these stores.
Quality Over Quantity – Don’t Just Concentrate on Number of Words
Majority of the people put their entire focus on the average number of words of the articles and have misconceived the significance of having more than a specific length on every page to get a better rank. Undoubtedly, it is essential to have some length to the content, but it is not valuable at all to publish a 2200 worded review of a kids’ movie telling the audience about the bad hair and foul language of main characters in different ways throughout the content. That is why you must keep the length all according to the topic and should focus more on quality than quantity.