What is Twitter?
Social networking sites are the simple way to drive traffic to a website and Twitter is one of top options for the site owners to choose from the variety of social media sites. Twitter is a microblogging site allows the users to enter a short message of length 140 characters. Every short message is called a “Tweet” which can describe anything of your interest contains a plain text, an image or even a video link.
How to Drive Traffic to Your Site from Twitter?
Anyone find an interested tweet can choose to follow the tweet owner to get continuous updates. This gives great opportunity for site owners to tweet any interesting and important message of their site content. Followers can click on the messages to go to the website and look for more detailed content. Hence, the success of getting traffic from Twitter depends on sharing interested content and getting more followers.
Avoid trying to get more followers from free traffic exchanges which offer free followers with fake Twitter account. These fake followers will fade out over the period of time without adding any value to your site. Besides getting followers from quality tweets, there are important Twitter account settings which help site owners to drive more traffic to their sites.
Choosing Account Name
Unlike Facebook which offers Facebook Pages for the purpose of promoting your websites, Twitter does not provide separate accounts for individual and businesses. You can directly create a Twitter account for your website as an individual person.
Choose your account same as same as your site name or you can add some suffixes like page, site, etc. this helps the people to find your account easily over billion of Twitter accounts available.
Twitter Profile Settings for More Traffic
Twitter profile offers various options to provide more detailed information to the visitors. This information will appear on the search engine results and available as public profile for all Twitter users.
- Login to your Twitter account.
- Click on the settings button.
- Click on the “Edit Profile” option to go to your profile.
- You can also click on “Me” to view your profile.
Photo & Header
Photo is your identification like an avatar which will appear besides all your tweets and header image will appear in the header section of your account when a user visits your profile. Upload a simple and attractive photo and header to your profile to make a best first impression to the visitors.
Website Link and Description
The important step for generating traffic from Twitter is to link your website and Twitter account. This gives more confident to the followers and visitors that your account is real and they can get useful information from you. Enter your site URL and description of your site which will be displayed in all search results and public profile views.
Enable Facebook Sharing
Connect your Facebook account to enable automatic sharing of your tweets in your Facebook timeline. You can also choose to post directly in your Facebook pages news feed. This way you can provide the same information to your Twitter followers as well as people who liked your Facebook Page.
Integrating with Other Social Networks
It is a good idea to share your content on other social medias on your Twitter account. For example you can share all your YouTube videos to your Twitter account to attract more video views as well driver traffic to your site from YouTube videos.
All the apps having access to your Twitter account can be seen under “Apps” section and you can revoke the access any time.
Embedding Twitter Timeline on Your Website
Embed your Twitter account’s timeline in your site by creating a widget and embed the HTML code in your webpage. This enables the users to directly respond to your tweets from your webpage. You can also embed any specific tweet to any of your webpage. Learn more about embedding Twitter timeline to your website here.
Discovering Interested Twitters
Since the success of Twitter is to get more quality followers, start following same kind of interested profiles who will in turn start following you to get information back. If someone retweet your tweet on their profile it will increase the chance of getting more traffic from your and their complete network.
Click on the “Discover” option to find more interesting tweets recommended for you. This will provide you the following options to choose:
- Tailored tweets for you based on your account information
- Recommended people to follow under “Who to follow”
- Popular Twitter accounts
- Find friends using your email contact list
Provide Value to Your Followers
Avoid using Twitter to directly sell something to your followers through direct messages. Use Twitter to build a successful relationship with your followers by providing the quality and fun filled information they want. For example offer free entry to your followers for the contest which you run on your website.
You can see the growth in your follower base as you continue to provide more value to them and the followers will start thinking you as an reliable source for buying products or getting information. This will lead them to visit your website to check what else you are offering.
You can promote your tweets using paid Twitter Ads to reach wide range of audience to get more traffic and followers. For example you can provide the link to your website in your tweet and ask the users to click on the link for getting more information. Your tweets will be displayed as promoted tweets in all Twitter networks and increase the traffic to your site considerably.