Power of Google AdSense Ads
Five Quick Ad Facts
First believe that ads in their best form are information. While you might think “I never click on ads” and so everyone. The fact is that AdSense revenue is approximately 30% of Google’s total revenue. And that revenue allows to keep most of Google’s services like Search, Gmail, Google Maps, and more for free.
If you’re curious to learn more about Google AdSense ads let’s start with five things you might not know:
- Ads are information and complement search results
- Google never show pop-up or pop-under ads
- Google don’t show ads that are irrelevant to your search
- Google don’t show deceptive or misleading ads
- Google shows you only the highest quality ads
Ads are Information
Online advertisements are really a free information to the users. Nowadays you can see Google ads almost everywhere online from open Google search results to your personal Gmail inbox. Ads are really a helpful tool to analyze your requirement in detail otherwise you may need to spend huge time to collect those information. For example, if you want to host a website it may take couple of days to collect the features of all web hosting services available in the internet and at the end you may not able to come to any conclusion. Google search for “web hosting” will show you the search results along with the ads in the top, side and end of the search results. You can collect the required information within few hours and decide quickly to work on your site. This is the same case applicable for AdSense ads displayed on any publisher’s website.
Pop-up & Pop-under Ads
The major problem with online ads is that it is so irritating sometimes by keep on popping up in a new window to an extent that you forget what you are looking for. Google follows some simple business ethics by never showing pop-up and pop-under ads and AdSense publishers are also not allowed to display ads in the pop-up screen and thank you pages. Learn more about AdSense policies.
Relevant to Search Results and Content
With the interest based adverting technique Google collects all the information regarding the user’s search habit through Google content network and display relevant ads based on the user’s interest. For example, if you always visit an ecommerce site then Google will display ads related to ecommerce sites in search results and in the content ads. Learn more about how Google displays relevant ads to the content.
No Misleading Ads
Google displays ads relevant to the publisher’s site content based on various filters. Google displays different ads when the same webpage displaying AdSense ads is opened in two different countries. The major for the irrelevant ads displayed in a webpage is the advertiser’s preference to display it on any kind of websites. AdSense publishers can also choose to display bank ad space when Google did not find any relevant ads for the content.
High Quality & High Bid Ads
The major success reason for AdSense is the bid amount paid to the publishers for every click. Publishers can earn a handsome money even after detecting some percentage of the revenue by Google. Highest quality and highest bid ads are always displayed for each ad request through an ad auction which ensures the maximum revenue for AdSense publishers. Learn about earning more revenue from AdSense.