23 Free SEO Tools to Optimize Your Website
Every website owner needs to put lot of effort for driving traffic to the site. Using effective tools may make a huge difference in the performance of your SEO campaign. You don’t need to pay a hefty price tag with these tools. We have created a list of free SEO tools that you can use to find the performance of your site and optimize for improving search engine ranking.
1. Webmaster Tools
Search engines offer a package of free tools useful for webmasters, especially new website owners. Bing, Baidu and Yandex offers Webmaster Tools account while Google offers Search Console. You can submit your site to search engines, submit XML Sitemap, monitor indexing status and do many other stuff using webmaster tools.
Learn more about each webmaster tools features:
2. Google Search
Even for people with no knowledge on SEO, they know how to use Google Search. It’s the basic tool to know how your website is actually positioned in Google Search results. Well, you will be wondering while the objective is to improve ranking in Google Search, how it can help itself. However, the fact is Google Search is more than sufficient to understand the situation and find the improvements needed for your articles.
- Type your primary keywords to find the search position of your web page. You can also use important long tail keywords for your web pages to understand whether your pages are ranked well or not.
- Find the competitors and relevant sites that ranks above your site. You can check the titles, meta description and content on these pages to get an idea of the top ranking pages on Google Search. This will help you to improve the SEO for your own pages.
- If you are targeting global audience, Search using various VPN servers and proxies to change the IP address to different countries. Since search results in your computer could be optimized for your geographical location and personal preferences, VPN or proxy will help you to understand the global ranking situation for your site.
3. Google Analytics
Google Analytics is a must have tool for any website owner and SEO professional. It is a crucial tool for getting accurate web statistics and search details. It tracks each segment related to your website traffic. Often, you can make necessary changes to the website and the direction of the SEO campaign using information you get from Google Analytics.
4. Google PageSpeed Insights
With PageSpeed Insights, you can check the usability and speed of your website using multiple devices. Type in the URL of your website and this tool will get the performance score based on loading time on various desktop and smartphone. You can get clear hints on how to improve the performance of your website based on the results.
5. Moz Local Listing Score
With this tool, you can check how your website looks to local customers. This tool gathers data from many major sources like Yelp, Google and Facebook. If your online listing is incomplete or inconsistent, you can apply various actionable fixes based on the results from this tool.
With Keywordtool.io, you get various keyword ideas easily. It generates hundreds of keyword ideas based on a single primary keyword. With Keywordtool.io, you also get plenty of long tail keyword options.
7. Ahrefs’ Backlink Checker
There are many ways to check backlinks to your website. Ahref backlink checker is a tool for more comprehensive link analysis. If you use the free version, you will get top 100 backlinks for any website. Other than the total backlinks number, you can also get information about URL rating and domain rating. You may use this tool to check the progress of your SEO campaign. In addition, you can also track the progress of competing websites, such as how many backlinks they currently have and source of the backlinks. It will help you to get an idea on how to attract your next backlinks.
8. Moz Link Explorer
This tool is useful to get a full overview of your website. The free version performs comprehensive link analysis and shows you the most impactful backlinks you get. The tool also informs you about the most linked-to webpages in your website. With Moz Link Explorer, you may create new content that relate to your most popular webpages, which will attract more backlinks and traffic.
SenSEO is an extension for Firefox that can help to improve SEO campaign. With SenSEO you can check meta tags details, image alt tags, images without alt attributes, page load time and keyword density on a webpage.
10. Google Tag Manager
It’s a good tool for managing HTML tags and adding rich snippets to your website. Small changes can be relayed to the development team to improve teamwork and coordination. Google Tag Manager is easy to use, so website owners can update tags without involving developers.
11. Screaming Frog SEO Spider Tool
It’s a very useful tool for analyzing website to know how it works. With Screaming Frog, you can analyze webpage titles, find broken links, check meta data, generate XML Sitemap, find duplicate content, check redirects and review robots.txt file.
Copyscape is a useful tool to check plagiarism. If you have fairly popular webpages in your websites, you can check them with Copyscape. You will know what external websites that have copied your content. If you get new content from a third party source, you can also check whether it’s completely original. With Copyscape, you may contact external websites to take down stolen content and prevent adding duplicate content into your website. Duplicate content will not only dilute SEO performance, but also cause search engine penalization.
Grammarly is a grammar checker for your content. Its clear that content is king and your grammar needs to be perfect. Search engines may ignore minor grammar issues, but many of your readers won’t. If your content is riddled with grammatical mistakes, they may erode your online reputation. Grammarly is available as web browser extension.
Related: Check Google cache of your website.
14. Dead Link Checker
New 404 errors may emerge in your website without your knowledge. For specific reasons, URLs of some webpages can change. Even a very minor change to a webpage URL could cause 404 error. After getting a list of dead links in your website, you can correct them immediately.
SEOQuake is a popular extension currently used by millions of users. To the uninformed users, the information presented by SEOQuake may seem unintelligible. However, they can gain a wealth of detail, such as the number of traffic and their originating countries. Traffic history is shown in graphs for easier interpretation. SEOQuake toolbar contains various buttons such as SEMrush ranking, backlinks, Bing index, Facebook likes, web archive age, Alexa ranks and others. With SEOQuake, it’s very easy to have a bird’s eye view of the SEO performance of your website.
16. Live Keyword Analysis
It’s a fact that keywords matter and SEO professionals can’t just choose keywords arbitrarily, although they appear to be related to their main topics. Using personal assumption without real-world data could do more harm than good. For beginners, Live Keyword Analysis should be a breeze to use. Just type in a primary keyword, an analysis will be performed. The tool will inform you whether you are using keywords properly.
17. Yoast SEO
Yoast SEO is useful for optimizing content and meta tags for WordPress and Joomla websites. It could also do many other tasks such as quickly generating XML Sitemap, perform readability analysis, optimize your title and meta descriptions.
Keywordit is a unique keyword tool that uses Reddit. At the moment, Reddit is an excellent place to find the latest trends in the market. Type in a popular subreddit in your industry or market niche. Keywordit will pull out a list of keywords based, so you will know about the most discussed topics. Top five most popular keywords may remain the same, but you may see new topic trends are emerging in recent days.
19. SEO Web Page Analyzer
It provides comprehensive analysis for the web page. You will get various information, such as heading structure, images without alt tags, external links, internal links, description and others. Each webpage can be given on-page SEO score between 0 and 100 points.
It’s a Chrome extension that can help you to find broken links on the website. It’s crucial to ensure that your website is properly crawled. A full list of discarded links can be exported to a CSV file with various information such as link type and HTTP status code of the broken link.
21. Responsive Design Checker
This tools checks whether your website is responsive enough. In web development industry, responsiveness is defined as the ability of the website to function well on various devices. It means that the website should respond properly to changes in display size and screen resolution.
SEMrush is one of the most popular SEO tools available for webmasters. You can do limited analysis using the free version for checking competitors, keywords and backlinks. If you need more comprehensive and unlimited access then try the premium version.
23. WebNots SEO Tools
We have more than 200 SEO related articles in this website. Also we offer 80+ free SEO tools for reviewing your site, checking GZIP compression, suggesting keyword and many more. You can use these free tools for optimizing your website and improve the ranking in search engines.
Whether you do the optimization yourself or relying or agencies, we strongly recommend you reviewing the tools used for various purposes. As mentioned, using right SEO tools will make a bug difference in progressing in correct path to get success.