Facebook with more than a billion active users is the simple way to not only find your old friends but also drive traffic to your website. Since Google’s search result page is cluttered with advertisements, AI stuffs and other user generated content, it is high time for site owners to focus on social media platforms like Facebook to drive traffic.
Different Methods to Use Facebook
Following are the options to share your content so that it can reach large group of audience and drive traffic to your site from Facebook.
- Adding Facebook Like and Share buttons on your site.
- Creating a Facebook Page.
- Using Facebook Groups and Events.
- Paid Promotions.
1. Facebook Like Button
Like button is one of the reasons users love to use Facebook and the content sharing logic behind the like button is the simple tool for webmasters to drive a potential traffic to their site. Learn more about creating Facebook Like button for your site here.
2. Share Button Options
Facebook’s share button also works in the same manner that of like button only with the difference that when sharing a user can choose where the content can be shared. Users have the following options to share the content:
- On their own timeline.
- On their friend’s timeline.
- In a group of their network.
- On a page owned by them.
- In a private message which no other person can see.
3. Traffic from Facebook Page
Facebook Page is a free way of generating your own content or sharing the content from your own site or blog. These pages are also indexed and displayed in the search engines hence avoid duplicating the same content in your site as well as in your Facebook Page. Link your site URL in your Facebook Page Info section so that the interested visitors after liking your page can also come to your site to look for for more details.
Most of the website builder tools offer a free Facebook Page or the option to share the content to your page instantly.
4. Facebook Groups and Events
Create a group related to your site content and invite your network friends to join your group to get the latest updates from your site. Also join others group with same interest to share your content and drive more visitors to your group which in turns will result in more traffic to your website.
Whenever you organize online events in your site, you can create Facebook events to invite all your friends and groups to increase your website traffic.
5. Facebook Paid Ads
Facebook also offers paid advertising program to promote your site or Facebook Page. Ads are mainly offered to get more likes to your page which can be showcased to the users as a credibility of your brand or site.
