Basics of Email Newsletter Subscription
Nowadays having a blog and updating it frequently are no more sufficient to influence users visiting back your site again. You need to have a mechanism to capture interested user’s details and send them the required information to encourage visiting your site repeatedly. Email newsletter subscription is one such mechanism helps site owners to collect user’s email ids and send them the latest update.
Quality of Traffic from Newsletter
Some site owners worry about the quality of the traffic with someone arriving to the site by means of clicking a link in an email. But the point is that the users subscribing to the site are doing it so voluntarily for looking to receive further updates. Hence, email newsletter traffic is supposed to be one of the best quality traffic from interested users.
This is true unless you are not spamming people emails with junk newsletters.
Single Opt-in Vs Double Opt-in
There are two ways to collect email ids for sending out newsletter – single opt-in and double opt-in. in a single opt-in method entering email id is sufficient to get subscribed without addition confirmation. In general single opt-in should not be used to avoid huge junk subscription.
Double opt-in is the decent way of offering email subscription in which user first submits the email id and then confirm the subscription by clicking on the confirmation link sent their email id. This helps to avoid spamming and ensure the traffic quality only from interested real users. There are popular newsletter service providers like MailChimp, Constant Contact, AWeber, etc. in general all companies offer the basic services for free with an option to upgrade to premium plans when the subscribers grow beyond the free limit. All service providers offer embeddable code which can be pasted wherever you want in your site. If you have WordPress site – there are plenty of free and premium plugins offering newsletter service. If your site covers vast topics categorized under many categories, a user may be interested in receiving topics belongs to particular category and not the whole content update. In this case there is a possibility of offering category-wise subscription which helps user to subscribe to only the interested categories. There are simple and easy ways to design the layout for your newsletter. Newsletter Layouts in Microsoft Word for Mac Besides the actual newsletter it is also important to place the subscription box in appropriate place on a page. There are also paid email opt-in services offering attractive widgets and splash pop-ups for email subscription which you can integrate with the newsletter company. Newsletter Subscription with Categories Email Subscription WidgetNewsletter Service Providers
Categorizing Newsletter Subscription
Designing Newsletter Content
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