How to Add Multiple Sites in Google Analytics?

Google Analytics is the most popular and free website tracking method for site owners. You may have multiple websites to track the performance and traffic data. Using single account you can easily add multiple sites in Google Analytics which can be done in the following two ways:

The first option generally helps you to track all your subdomains and the main site’s traffic under one umbrella. The second one helps you to monitor each site traffic independently by creating individual accounts under a single Analytics account.

Structure of Google Analytics

Before explaining how to add multiple sites, let us first understand the structure of your Google Analytics account. There are three parts for each site you add – account, property and view. Don’t confuse this account with Analytics account, the account refers here a site.

Google allows you to have 100 accounts, each account can have maximum of 50 properties and each property can have maximum of 25 views.

1. Add Sites as Property Under Same Account

Since one account (site) can have 50 properties, you can easily add subdomains and subdirectories to keep track of all traffic. After log in to your Analytics account, go to “Admin” menu. Choose an existing account from the “Account” dropdown and select “Create new property” under “Property” dropdown.

Provide the details in the property creation form and get a tracking id.

The tracking id will be like an extension to your account id. For example, if the account id is UA-12345678-1 then the new property id will be like UA-12345678-2. You need to paste the tracking code to your new site to start receiving data into Analytics. Analytics allows to add up to 50 properties to your single account and getting tracking codes with extensions like -3, -4, -5, etc.

You can create different views for each properties and track the customized details you want.

2. Add Each Site as Unique Account

You can also add multiple sites under one Analytics account using unique accounts. This way each of your site will be tracked with unique Analytics code and you can clearly get the site wise traffic details in Analytics. Follow the below steps to add multiple sites with unique id for each site:

Log in to your Analytics account and go to “Admin” menu. Click on the dropdown under “Account” section and then click on “Create new account” option.

Provide your account name and website URL and all other details.

Click on the “Get Tracking ID” button to generate a new tracking code. This code will have a unique id with no relationship between other sites on your Analytics account. You can insert this tracking code and start tracking your site performance. Learn more on how to generate tracking id and add Analytics code in phpBB forum, Weebly and WordPress.

You can view the list of all sites under your accounts by clicking “All accounts” button on top left corner. Choose the required account / property / view to get the traffic details for any of your site.